Content Marketer

Summary

Join AirGarage as a Content Marketer and lay the foundations for our marketing efforts as we scale and grow our reputation as an industry leader.

Requirements

• Strong creative and technical writing skills : You should write in an engaging and clear style and have a knack for making complicated topics sound simple
• Knowledge of the real estate industry: Familiarity with real estate terminology and concepts, or eagerness to learn quickly
• Excellent verbal and written communication skills: Excel at absorbing information from our team members and customers and distill these conversations into the most important takeaways for sharing
• Strong research skills: Ability to scour the internet for interesting stories
• A growth mindset: You should be a lifelong learner who is hungry to challenge yourself and grow

Responsibilities

• Content Writing: Craft engaging, well-researched content across formats, from in-depth blog posts to concise social media updates
• Research: Stay up to date on trends in the real estate and parking industries to inform our content strategy
• Content Strategy: Develop and deliver on a content calendar for blog posts, case studies, and social media while determining which channels are the most effective to reach our target audience of real estate owners
• Talk to Customers: Conduct interviews with customers and team members to gather insights and produce compelling case studies that showcase our impact in the industry
• Newsletter: Launch, write, and grow a newsletter focused on real estate and parking, aimed at building a loyal audience and driving engagement with our content
• Content Repurposing: Transcribe podcasts and videos, transforming them into written content that can be leveraged across various channels
• Guest Writing: Identify and pursue opportunities to collaborate with real estate websites and other industry partners to expand our reach and visibility
• Experiment: This is the first full-time marketing role at AirGarage, so you should be ready to be scrappy. You should be eager to quickly and thoroughly test content and channels to find opportunity