Content Marketing Specialist

Summary

Join our team as a Content Marketing Specialist and play a supporting role in developing and executing our content strategy, creating compelling and informative content that resonates with specific target audiences, drives engagement, and supports our overall marketing goals.

Requirements

• Proven experience in content marketing, content writing, graphic design, and social media management, with a focus on B2B SaaS and health sectors
• Strong writing, editing, and proofreading skills with the ability to create engaging and clear content
• Basic understanding of SEO principles and best practices
• Understanding of marketing analytics, social media trends, and the ability to derive actionable insights
• Proficiency in Digital Marketing Tools such as WordPress CMS, GA4, HubSpot, and Moz
• Experience with advertising platforms such as Google Ads, Facebook Ads, and LinkedIn
• Experience in using AI tools for content creation, optimization, and analysis (e.g. ChatGPT, Grammarly, Midjourney, Descript, etc.)
• Familiarity with social media management tools is preferred (e.g., Hootsuite, Buffer)
• Excellent communication and collaboration skills
• Willingness to learn and adapt in a fast-paced environment

Responsibilities

• Assist in developing compelling content that resonates with our target audience and enhances engagement
• Support the Content Marketing Manager in writing, editing, and proofreading high-quality marketing content, including blog posts tailored to the interests of physician specialists
• Collaborate in creating and promoting white papers on complex medical topics, offering valuable insights and solutions to our target audience
• Utilize AI tools to help generate engaging content across various channels under the guidance of the Content Marketing Manager
• Support the design and creation of promotional materials for social media, websites, and other marketing channels
• Assist in analyzing and optimizing content with AI technologies for SEO, readability, and audience engagement; continuously improve content based on data-driven insights
• Collaborate on maintaining a content calendar with the Marketing Manager, ensuring timely content delivery
• Help manage and grow the company’s social media presence across platforms like LinkedIn, Facebook, and Instagram
• Use AI tools to support social media scheduling and performance tracking, helping to ensure consistent communication aligned with the brand voice
• Assist in tracking and analyzing content performance to refine strategies and improve results
• Ensure all content adheres to brand guidelines in terms of tone, style, and messaging