Content Marketer

Summary

Join Pavago as a full-time, remote Content Marketer and take charge of inbound marketing strategies. You will develop and implement content strategies focused on organic growth and inbound marketing, creating engaging multimedia content for web and social media platforms. Your responsibilities include writing SEO-optimized content, monitoring performance using analytics tools, and collaborating with the creative team. A strong portfolio, experience with CMS like WordPress, and excellent writing skills are required. The ideal candidate possesses strong organizational skills, the ability to work independently and collaboratively, and a passion for content creation and storytelling.

Requirements

• Proven experience as a Content Marketer or in a similar role, with a strong portfolio of content
• Proficiency in content management systems (CMS) like WordPress, and familiarity with SEO tools and analytics platforms
• Excellent writing and editing skills, with a creative mindset to craft compelling narratives for diverse audiences

Responsibilities

• Develop content strategies focused on organic growth and inbound marketing
• Identify and create opportunities to attract, nurture, and convert leads through optimized, high-value content
• Write engaging, SEO-optimized content for websites, blogs, and social media platforms
• Ensure all content aligns with brand guidelines, resonates with the target audience, and supports lead generation goals
• Strategically design and implement content tailored to guide prospects through the marketing funnel
• Use analytics tools to measure content effectiveness and make data-driven adjustments
• Stay informed about industry trends to refine strategies and maintain competitiveness
• Review content performance metrics from previous campaigns, identifying trends and areas for improvement
• Collaborate with the creative team to brainstorm and plan upcoming content, ensuring alignment with marketing strategies
• Write, edit, and optimize content for various platforms
• Engage with the audience on social media, respond to comments, and enhance community interaction
• Prepare reports summarizing content performance and present insights to stakeholders

Preferred Qualifications

• Strong Organizational Skills and Attention to Detail
• Ability to Work Independently and as Part of a Team
• Passion for Content Creation and Storytelling with a Strategic Approach to Marketing

Benefits

Remote work