Content Marketing Manager

Summary

Join AppOmni's Marketing team as a Content Marketing expert! Shape and execute content strategies, repurposing existing materials into various formats (blogs, ads, web content, etc.). Collaborate with internal and external teams to ensure content alignment and optimization for search engines and LLMs. Leverage analytics to track performance and iterate on content. This role requires 5+ years of B2B tech marketing experience, excellent writing skills, and a strong understanding of enterprise audiences. AppOmni offers a flexible, remote-first work environment with a comprehensive benefits package.

Requirements

• A deep understanding of Enterprise audiences and first-hand experience marketing to decision makers and software engineers
• Excellent writing and copyediting skills, with ability to convey complex technical information clearly and effectively to diverse audiences
• 5+ years of experience in Tech B2B Marketing is highly required
• Have an eye for good design and layout that prompts user action
• Track record of strategic collaboration on editorial calendars, content campaigns, topic ideation, and creative briefs
• Strong organizational and project management skills, with a focus on balancing multiple priorities and meeting deadlines
• Self-starter mindset

Responsibilities

• Shape and own the strategy and execution of derivative content — repurposed from reports, owned blogs, case studies, webinars, or guides — to support cross-functional programs and complete the last mile of content distribution
• Be comfortable with repurposing existing and upcoming content into different formats: contributed blogs, ad copy, web page content, infographics, listicles, data viz diagrams, or messages for podcast/video appearances
• Collaborate with the head of content and social media manager to determine key moments and messaging priorities throughout the year, maintain the editorial calendar, and drive alignment across organic and paid touchpoints
• Work closely with freelance designers and agencies on project management, align handoff expectations, anticipate questions/needs, and get ahead of deadlines
• Partner with the Marketing team to provide content support for sales enablement
• SEO & Digital Content Optimization: Ensure all content is optimized for search and LLMs, and collaborate with the Content team to maximize the discoverability and performance of blog posts, landing pages, and other online assets
• Work with subject matter experts to confirm technical accuracy of anchor and glossary content; and continually update high-performing web assets with our SEO agency
• Work with our webmaster and web agency to ensure proper meta titles, description, excerpts, and alt texts on launch landing pages
• Analytics & Content Performance: Use analytics to track content performance, provide insights into what’s working, and iterate based on data. Work with the Marketing team and partner agencies to track the impact of content efforts on engagement, leads, and SEO rankings
• Document processes in team playbooks and learning systems

Preferred Qualifications

Experience working with tools like WordPress, Hubspot, Salesforce, GA4, Asana, Google Suite, Seismic, SEMrush, or similar (nice-to-have: Figma and Adobe Creative Suite)

Benefits

• Base Salary: The annual base salary compensation range in the U.S. for this role is: $80,750 - $130,000 USD
• Stock Options
• Working remotely
• New hire home office / computer equipment stipend
• Generous paid time off
• Paid company holidays
• Paid floating holidays
• Paid parental leave
• Paid sick time and paid family leave for applicable states
• Health insurance - medical, dental, and vision with HSA option
• LifeWorks Employee Assistance Program
• Company-provided life insurance
• AD&D
• STD/LTD and additional supplemental life insurance options
• 401(k) and Roth retirement saving accounts
• A monthly wellness benefit reimbursement