Senior Manager, Content Marketing

Summary

Join Earnest as a Senior Manager, Content Marketing and develop and implement a comprehensive content strategy aligned with the company's mission and KPIs. Collaborate with various teams to ensure cohesive messaging. Oversee content creation across multiple formats and manage a team of freelance writers. Optimize content for SEO and organic growth, leveraging data-driven insights to refine strategies. Shape and promote Earnest's mission through engaging content, driving organic growth and brand awareness. This role requires 6+ years of experience in content marketing and a bachelor's degree in a related field. The position is based in the San Francisco Bay Area with a flexible remote work option, requiring monthly visits to the Oakland office.

Requirements

• 6+ years of experience in content marketing, with a focus on strategy and execution
• Bachelor's degree or equivalent in Marketing, English, Communications, Journalism, or a related field
• Exceptional writing and editing skills, with a proven track record of published work
• Proficiency in content management systems, SEO tools, and analytics platforms
• Strong understanding of SEO best practices and content optimization techniques
• Ability to distill complex topics into approachable, engaging content for a consumer audience
• Experience working with designers to create content that is visually compelling and aligned with brand standards
• Demonstrated success in applying data to improve content performance
• Social media experience, including managing and creating posts for platforms, in collaboration with the Communications team
• Willingness to travel to the Oakland office monthly to collaborate with other Earnies

Responsibilities

• Develop and implement a comprehensive content strategy aligned with Earnest's mission, key performance indicators (KPIs), and editorial narratives
• Collaborate with product marketing, brand, design, and PR teams to ensure cohesive messaging across platforms
• Oversee the creation of high-quality, engaging content across formats such as blog articles, case studies, social media, and video
• Manage a team of freelance writers, and partner with designers to bring content to life across channels
• Optimize content for SEO, organic growth, and brand awareness, while refining strategies based on performance metrics
• Shape and promote Earnest’s mission through engaging, high-quality content
• Drive organic growth and increase brand awareness through strategic content initiatives
• Elevate content performance by leveraging data-driven insights and refining content strategies
• Ensure consistent, cohesive messaging across platforms, enhancing brand identity and visibility
• Create compelling narratives that resonate with target audiences and support Earnest's business goals

Preferred Qualifications

• Experience working in a similarly regulated space
• Experience working with Content Management Systems

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave