Content Marketing Manager

Summary

Join TROOP, a remote-first, international company, as their Content Marketing Manager. You will be responsible for developing and executing content strategies, creating various content formats (blogs, white papers, etc.), managing vendors, and maintaining brand consistency. The ideal candidate has 5-8 years of B2B SaaS content marketing experience, strong project management skills, and proficiency with various software tools. TROOP offers a competitive salary, comprehensive benefits including health, dental, vision, and life insurance, paid time off, and unique company perks like annual offsite adventures and a mental health budget.

Requirements

• 5-8 years of content marketing experience — ideally within B2B SaaS startups
• Write and edit high-quality content in a variety of formats and styles while adhering to AP Style guidelines
• Strong project management skills with experience managing external vendors
• Experience working cross-functionally with product marketing, growth marketing, sales, design, and customer success teams
• Excellent communication and interpersonal skills

Responsibilities

• Develop and deliver a wide range of content, including blogs, white papers, case studies, press releases, award submissions, and video scripts, ensuring all materials reflect Troop’s brand voice and resonate with target audiences
• Create high-quality, engaging narratives for digital platforms and for speaking opportunities to drive thought leadership and audience engagement
• Partner with internal teams to understand content needs and ensure they align with business priorities, creating a strategy that supports both short- and long-term goals
• Maintain a clear content calendar to coordinate campaigns, track performance, and adjust plans based on performance data, competitive research and industry insights
• Collaborate with external vendors, including designers, videographers, researchers, and other content creators
• Oversee the production of high-quality, engaging content by providing clear briefs, guidelines, and constructive feedback to vendors
• Ensure timely delivery of content projects while adhering to budget and quality standards
• Own and refine Troop’s brand voice, tone, and style guidelines, ensuring consistency across all content channels and campaigns
• Train and guide internal and external contributors to ensure consistency across all content
• Work with Customer Success to uncover and showcase customer success stories, creating case studies, testimonials, and advocacy-driven content
• Develop community-driven content and campaigns to strengthen user engagement, build loyalty, and amplify customer achievements

Preferred Qualifications

• Proficiency with software tools and CRMs, including Notion, Figma, Google Workspace, and HubSpot
• Experience developing and enforcing brand voice and style guidelines
• Expertise in leveraging SEO tools and applying SEO best practices to content strategy
• Background in journalism or editorial work

Benefits

• Paid Time Off : We provide a generous PTO policy of 23 days per year, allowing you ample opportunity to relax, recharge, and have some well-deserved fun
• Healthcare Insurance : Healthcare insurance is provided and administered via DEEL/Aetna. We offer 3 plans and provide anywhere from 70-80% coverage monthly
• Dental + Vision Insurance: Dental and Vision insurance is provided and administered via DEEL/Guardian(VSP), we offer one plan for each and provide 90% coverage monthly
• Life Insurance: Life Insurance is provided and administered through DEEL/Guardian and we cover 100% of the cost
• Access to TalkLife : We offer access to “Talk Life” as a 100% free, anonymous platform where employees connect with others at any time for peer-to-peer support, offering and receiving advice, empathy, and encouragement regarding any situation on their mind. It is a complement to professional help and is available 24/7
• Mental Health Budget : Yearly budget assistance for mental health support for all our employees
• Unforgettable Adventures : At TROOP, we cherish the bonds we create and the time we spend together. Each year, we embark on an incredible offsite to a surprise location, courtesy of TROOP. You'll have the opportunity to explore new cultures, create lasting memories, and bond with your colleagues in a unique and exciting way
• Compensation : The range is between $75,000 - $90,000. The final salary offer will depend on various factors unique to each candidate. These factors include educational background, specific skills, and professional experience. Additionally, the scope of the role and the candidate's geographic location will also be considered. All of these elements will be thoroughly evaluated during the selection process