Content Marketing Specialist

Summary

Join ChargePoint, a leader in the EV charging industry, as a driven Content Specialist to produce and manage engaging content globally. Collaborate with marketers to shape content strategy and ensure accuracy. The ideal candidate is data-driven, innovative, and thrives in a fast-paced environment. You will develop and manage a content roadmap, produce content across various formats, optimize for SEO, and analyze performance metrics. This role requires strong writing, storytelling, and project management skills, along with experience in content marketing and generative AI tools. The position is remote within the United States.

Requirements

• 3-5 years of content marketing experience
• Basic video editing skills
• Experience with generative AI tools for content creation and management
• Strong oral and written communication skills
• Exceptional writing and storytelling skills, with the ability to distill complex concepts into engaging narratives
• Knowledge of SEO, marketing automation platforms, and analytics tools
• Strong project management and collaboration skills
• A desire to learn, take ownership, and contribute to the team
• Remote – United States

Responsibilities

• Develop and manage a content roadmap and global calendar aligned with campaigns and product launches
• Produce engaging content across various formats (website, ads, video, email, social media, etc.), experimenting with new formats to reach our target audience
• Ensure steady content delivery across the funnel to engage target audiences effectively
• Use generative AI tools to streamline content creation, enhance personalization, and scale marketing efforts
• Optimize content for SEO
• Assess content performance metrics for continuous optimization and data-driven decisions
• Oversee the full content lifecycle: ideate, write, edit, and publish engaging content
• Align content with brand voice and guidelines
• Collaborate with internal stakeholders to ensure content meets audience needs and supports strategic aims
• Monitor and analyze content performance, using data to refine future content strategies
• Embrace feedback constructively for professional growth
• Manage the content calendar and blog
• Edit, proofread, and improve content
• Stay updated on content trends and best practices

Benefits

$ 45,000 to $ 90,000