JumpCloud is hiring a
Content Marketing Specialist

Summary

Join JumpCloud as a Content Marketing Specialist to drive the development, enablement, and analysis of content across various campaigns and programs. This role involves producing written content in various formats, reviewing and ensuring quality, maintaining awareness of industry trends, repurposing long form content, tracking performance metrics, managing multiple projects, and continuously evaluating and improving content marketing strategies.

Requirements

• Bachelor's degree or equivalent
• Proficiency in writing and editing tools such as Google Docs, and desired experience with writing support tools like HemingwayApp
• Understanding of web publishing requirements
• Ability to predict audience preferences with an editorial mindset
• Hands-on experience with SEO and web traffic metrics
• Understanding of social media platforms and how content is used and shared over them
• Experience with web and/or content analytics tools

Responsibilities

• Drive the development, enablement, and analysis of content across a variety of different campaigns and programs
• Produce written content in a variety of formats, including blogs, community posts, long form designed content (ebooks), video scripts, and more
• Review, copyedit, and ensure quality and accuracy for content produced by members of marketing and beyond
• Maintain awareness of industry trends aligned with our thought leadership platform, in order to propose topical and timely additions to our content areas
• Repurpose long form content (technical and solutions-based) into shorter, “bite-sized” pieces with the intention to promote downloads and increase engagement
• Track and report on performance metrics associated with your work, and identify new opportunities to enhance or adjust it
• Manage multiple projects simultaneously, adhering to deadlines and prioritizing tasks effectively to meet the needs of all stakeholders
• Continuously evaluate and improve content marketing strategies to drive business growth and achieve KPIs

Preferred Qualifications

Fluency in English