Content Marketing Specialist

Summary

Join our team as a Content Marketing Specialist and contribute to the creation of engaging content for demand generation campaigns. You will produce various content types, including marketing emails, web pages, and case studies. A key responsibility involves gathering customer testimonials and developing compelling case studies. Collaboration with cross-functional teams is essential to align content with campaign strategies and sales goals. You will also track content performance and optimize future content based on data-driven insights. This role requires proven experience in content creation for demand generation campaigns and strong writing and editing skills. We offer a competitive compensation and benefits package.

Requirements

• Proven experience in creating content for demand generation campaigns (emails, blogs, PDFs, etc.)
• Strong writing and editing skills with the ability to tailor messaging to different personas and buyer stages
• Ability to collaborate effectively across teams, including design, sales, and customer success
• Experience developing customer testimonials and case studies from interviews to final approvals
• Knowledge of content performance tracking and optimization strategies, including SEO basics

Responsibilities

• Create compelling content for demand generation campaigns, including marketing emails, landing pages, blog posts, surveys, enablement emails, and downloadable PDFs (one-pagers, guides, etc.)
• Work closely with campaign managers to align content with campaign goals, target audiences, and messaging
• Write clear, concise, and engaging content that speaks to different personas and stages of the buyer's journey
• Collaborate with designers to produce visually engaging assets that complement written content (e.g., email graphics, infographics for reports)
• Ensure content is optimized for various channels (SEO for blogs, CTA best practices for emails, etc.) and meets performance goals
• Conduct interviews with customers to gather insights and stories about their experience with solutions
• Write compelling case studies and customer success stories that highlight key results and showcase the value of solutions
• Manage the process of obtaining approvals from customers for testimonials and case studies, coordinating with sales and customer success teams
• Continuously build a library of customer testimonials and success stories to be used in campaigns, sales enablement, and company branding efforts
• Collaborate with the demand generation, product, and sales teams to ensure content aligns with overall campaign strategies and sales goals
• Work with customer success and sales teams to identify ideal customers for testimonials and case studies, ensuring a variety of solutions and use cases are represented
• Partner with the design and digital teams to ensure content is visually appealing and delivered through the appropriate channels (web, email, social media, etc.)
• Align editorial calendars with marketing campaigns to ensure timely content delivery
• Track content performance metrics (engagement rates, open rates, download numbers, etc.) for marketing emails, blogs, and other assets to measure success
• Use data-driven insights to optimize future content pieces, adjusting messaging, format, or structure as needed to improve performance
• Report on the impact of content in campaigns, sales enablement, and customer testimonial efforts to provide clear ROI and highlight areas for improvement
• Stay up to date on content marketing trends and best practices to ensure content remains fresh, relevant, and engaging for target audiences

Preferred Qualifications

• Familiarity with marketing automation tools and CRM platforms (Salesforce and Marketing Cloud)
• Experience working in B2B marketing, particularly in a tech, education, or SaaS environments
• Basic graphic design skills to create or edit content visuals
• Understanding of multi-channel campaign strategies, including social media and digital ads
• Exposure to data-driven storytelling, using metrics to enhance content credibility

Benefits

• Health, dental, vision, life, and disability insurance
• Company matching 401(k) savings plan
• Flexible time off plans