Performance Marketing Specialist

Summary

Join Osta, a fast-growing technology company, as a Performance Marketing Specialist to plan, execute, and optimize impactful digital campaigns. You will manage paid ad campaigns across various platforms, implement SEO and GEO strategies, and analyze performance metrics to maximize ROI. Responsibilities include A/B testing, audience segmentation, and collaboration with other teams. The ideal candidate possesses a Bachelor's degree or equivalent experience, proven hands-on experience in paid advertising and SEO, strong analytical skills, and proficiency with relevant marketing tools. This remote, full-time position offers a competitive salary.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• Proven hands-on experience in paid advertising, Google Ads, social media ads, SEO, and performance marketing
• Strong analytical skills with the ability to interpret complex data and drive actionable insights
• Proficiency with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO platforms
• Excellent command of English (written and spoken)
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
• Paid advertisement strategy & execution
• SEO and SEM expertise
• Generative Engine Optimization (GEO) knowledge
• Social media advertising across multiple platforms
• Data analysis and performance reporting
• A/B testing and conversion optimization
• Advertising budget planning & management

Responsibilities

• Develop and manage paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms
• Plan and implement SEO and innovative GEO strategies to boost organic and paid search visibility
• Monitor and analyze performance metrics to optimize conversion rates and cost-efficiency
• Conduct A/B testing, audience segmentation, and experimentation to refine targeting and creatives
• Collaborate with creative, content, and product teams to align campaigns with business objectives
• Manage advertising budgets to ensure effective, measurable spending
• Stay up-to-date with digital marketing trends, tools, and emerging technologies