Marketing Specialist

Summary

Join Better Me, a fast-growing learning center, as a Digital Marketing Specialist to amplify our online presence and drive student enrollment. You will create engaging digital content, manage social media and ad campaigns, optimize website SEO, and support in-person events. This role requires collaboration with various teams to align marketing goals with brand growth. The position offers a hybrid work schedule, competitive hourly pay, and clear career advancement opportunities. You will be responsible for executing multi-channel marketing strategies to increase traffic and brand engagement. The ideal candidate will have 1-3 years of experience in digital marketing and strong writing and visual storytelling skills.

Requirements

• 1–3 years of hands-on experience in digital marketing, social media, or content management
• Ability to work onsite and occasional local event outreach
• Strong writing and visual storytelling skills
• Familiarity with digital ad platforms and SEO tools
• Comfortable working independently and remotely

Responsibilities

• Create high quality digital content such as banners, social media posts, website visuals and other promotional materials
• Utilize design tools (e.g., Canva, Adobe Suite, or similar) to align with brand style and layout
• Plan, execute, and optimize paid and organic campaigns on platforms including Facebook, Instagram, and Google
• Support bilingual outreach and community platforms such as : Xiaohongshu (RED) PeachJar Yelp / Google / Facebook SEO Other local advertising platforms
• Optimize website and landing pages for search engine visibility
• Monitor key performance metrics (CTR, conversion rates, etc.)
• Coordinate digital promotion of in-person events across Better Me locations (e.g., Cupertino, Sunnyvale, Belmont, etc.)
• Manage offline events to enhance community engagement and brand presence
• Partner with the Site Expansion, Academic Affairs, and Center Training departments to align marketing goals with brand growth
• Coordinate with design and operations teams on campaign visuals and timelines

Preferred Qualifications

• Experience with bilingual (English + Chinese) campaigns or familiarity with Asian American education markets
• Previous work with education, edtech, or community-based brands
• Basic knowledge of CRM or email marketing platforms (e.g., Mailchimp, HubSpot)

Benefits

• Health Insurance
• Paid Sick Leave
• 401K Retirement Plan & Match
• Clear Career Advancement Pathway
• Flexible remote schedule and competitive hourly pay