Content Marketing Specialist

Summary

Join Paystone as a Content Marketing Specialist and drive content creation that attracts, engages, and converts customers. You will develop and execute a data-driven content strategy, creating various content formats such as blog posts, case studies, and landing pages. Collaborate with cross-functional teams to align content with customer needs and amplify it through various channels. Analyze content performance and optimize strategies using tools like GA4 and Dreamdata. This role requires a strategic thinker and strong writer with 2+ years of experience in content marketing, preferably in a B2B SaaS or tech environment. Paystone offers competitive compensation, flexible time off, and a commitment to career development, all while working remotely.

Requirements

• 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment
• Content Strategy & Planning: Ability to translate business goals into actionable, measurable content strategies
• Content Creation & SEO: Proven writing and editing skills across multiple content types, with a deep understanding of SEO principles
• Editorial & Content Management: Experience managing an editorial calendar and maintaining a consistent brand voice
• Cross-Functional Collaboration: Comfort working across teams to gather insights and align messaging
• Performance Analytics & Optimization: Familiarity with tools like GA4, Dreamdata, or similar to measure and improve content performance
• Content Innovation & Distribution: Curiosity to explore new formats and channels for delivering content to a wider audience

Responsibilities

• Develop and execute a data-driven content strategy to drive brand awareness, lead generation, and customer retention
• Research, write, and edit high-quality short-form and long-form content, optimized for SEO and audience engagement
• Ensure a steady cadence of blog posts, case studies, landing pages, and other assets aligned with business goals
• Conduct competitive analysis and content gap research to identify opportunities for thought leadership and brand differentiation
• Collaborate with cross-functional teams (product, sales, partnerships, and customer success) to create content aligned with customer needs
• Work closely with the broader marketing team to amplify content through social media, email campaigns, and other distribution channels
• Track and analyze content performance via tools like GA4 and Dreamdata, and use insights to optimize strategy
• Experiment with new content formats such as video, podcasts, and interactive content to expand reach and engagement
• Stay up to date with industry trends, algorithm changes, and best practices to continuously improve content effectiveness

Benefits

• Compensation tied to market data
• We reward for contribution
• Flexible Time-off
• We’re committed to career development
• Work from home