Content Marketing Specialist

Summary

Join Paystone as a Content Marketing Specialist and drive content creation to attract, engage, and convert customers. You will develop and execute a data-driven content strategy, creating various content formats like blog posts and case studies. Collaborate with cross-functional teams to align messaging and optimize content performance using tools like GA4 and Dreamdata. This hands-on role requires a strategic mindset and strong writing skills within a fast-paced, remote-first environment. The ideal candidate possesses 2+ years of experience in content marketing, preferably in B2B SaaS or tech. Paystone offers competitive compensation, flexible time-off, and commitment to career development.

Requirements

• 2+ years of hands-on experience in content marketing, preferably within a B2B SaaS or tech environment
• Content Strategy & Planning: Ability to translate business goals into actionable, measurable content strategies
• Content Creation & SEO: Proven writing and editing skills across multiple content types, with a deep understanding of SEO principles
• Editorial & Content Management: Experience managing an editorial calendar and maintaining a consistent brand voice
• Cross-Functional Collaboration: Comfort working across teams to gather insights and align messaging
• Performance Analytics & Optimization: Familiarity with tools like GA4, Dreamdata, or similar to measure and improve content performance
• Content Innovation & Distribution: Curiosity to explore new formats and channels for delivering content to a wider audience

Responsibilities

• Develop and execute a data-driven content strategy to drive brand awareness, lead generation, and customer retention
• Research, write, and edit high-quality short-form and long-form content, optimized for SEO and audience engagement
• Ensure a steady cadence of blog posts, case studies, landing pages, and other assets aligned with business goals
• Conduct competitive analysis and content gap research to identify opportunities for thought leadership and brand differentiation
• Collaborate with cross-functional teams (product, sales, partnerships, and customer success) to create content aligned with customer needs
• Work closely with the broader marketing team to amplify content through social media, email campaigns, and other distribution channels
• Track and analyze content performance via tools like GA4 and Dreamdata, and use insights to optimize strategy
• Experiment with new content formats such as video, podcasts, and interactive content to expand reach and engagement
• Stay up to date with industry trends, algorithm changes, and best practices to continuously improve content effectiveness

Benefits

• Compensation tied to market data
• We reward for contribution
• Flexible Time-off
• We’re committed to career development
• Work from home