Content SEO Executive

Summary

Join our team to support the editorial and SEO teams by preparing a keyword matrix, reviewing and optimizing content, and applying SEO best practices. Play a key role in driving high-ranking, SEO-friendly content, and fostering collaboration between editorial and SEO functions.

Requirements

• Minimum Bachelors
• 1 year or more of relevant SEO experience, particularly in content-driven environments
• In-depth knowledge of on-page SEO, semantic SEO, and how to optimize content for featured snippets
• Up to date with latest Google announcements regarding SEO
• Familiarity with content marketing and its role in SEO success
• Excellent comprehension and analytical skills to interpret SEO data and provide clear, actionable insights
• Proficiency in using SEO tools such as SEMrush and Ahrefs, or similar for keyword research, technical audits, and performance tracking
• Strong ability to collaborate with editorial teams and explain complex SEO concepts in simple terms
• Experience with Google Sheets/Excel, including advanced formula use and pivot tables for reporting
• Ability to create and maintain clear and compelling reports using tools like Google Looker Studio, showcasing key SEO metrics
• Understanding of structured data (Schema.org), and ability to implement or work with development teams for enhanced search visibility

Responsibilities

• Collaborate closely with writers and editors to produce and optimize SEO-friendly content that meets strategic goals, with a focus on user intent and delivering content that aligns with audience needs
• Conduct keyword research and analysis, not just for search rankings but to map keywords to user journeys and ensure that content serves different funnel stages (awareness, consideration, decision)
• Analyze demographics and user behavior to tailor SEO and content strategies for different audience segments, ensuring that content resonates with the intended target groups
• Integrate consumer psychology principles into content optimization to improve user engagement and drive conversions
• Use SEO tools like SEMrush, Moz, and Ahrefs to analyze content performance and refine strategies based on user experience metrics like bounce rate, time on page, and conversions
• Provide insights and recommendations on personalized user experiences in content, helping shape the narrative and flow to guide users toward desired actions
• Research competitor strategies and adapt internal SEO approaches, focusing on differentiating user experiences to meet specific user needs more effectively
• Continuously evaluate content to ensure it aligns with changing user behaviors, market trends, and search intent while driving traffic and engagement

Benefits

• Paid time off such as vacation days, sick days and emergency days
• Health insurance
• OPD Reimbursement
• Provident Fund
• Remote work option
• Reward and recognition
• Flexible work environment