Remote Content Specialist, SEO Specialist

Summary

Join Eppo, a company building the future of experimentation, as a Content Specialist to craft and distribute thought leadership content that elevates the Eppo brand. This role is perfect for someone who understands the balance between crafting exceptional content and marketing skillsets like search engine optimization.

Requirements

• 5+ years of content creation experience, ideally in a B2B SaaS or technical environment
• In-depth understanding of SEO, keyword research, and content optimization
• Strong writing and editing skills
• Experience or interest in overseeing video content creation and exploring new content formats
• Analytical & creative thinking to bring both creativity and data-driven thinking to the table
• Project management skills to juggle multiple content projects at once, while maintaining high standards for quality and deadlines

Responsibilities

• Develop and execute a comprehensive content strategy that goes beyond SEO
• Create diverse content types (blogs, videos, whitepapers) that align with business objectives, educate our audience, and drive engagement
• Uncover trending conversations, engaging stories, and editorial hot takes from the Eppo team and community and shepherd them from idea to published content like a newspaper editor
• Partner closely with authors and stakeholders across product, marketing, and growth teams to manage content in progress and ensure alignment with our brand and product vision
• Manage vendors including professional copyeditors, designers, and video editors to scale Eppo’s content production and velocity
• Think beyond blogs—manage the creation of website content, empower technical documentation teams, and collaborate on video content to diversify our approach
• Take the lead on SEO, from keyword research to on-page optimization, but always with an eye on quality
• Use SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) to continuously improve our content performance
• Report on traffic, rankings, and how your content is driving pipeline growth, constantly refining based on data
• Regularly audit and refresh existing content to maintain relevance and alignment with the latest product updates, SEO trends, and user needs
• Stay on top of the latest SEO trends and content marketing innovations

Benefits

• Competitive Salary & Equity
• Growth & Autonomy
• Medical, Dental & Vision: 100% coverage for US based employees, 75% premium coverage for dependents
• 401(k): Available through Human Interest (no match right now)
• Learning & Development: $500 yearly for L&D resources
• Unlimited PTO: Recharge with at least 5 weeks off each year!
• Remote-First: A fully distributed workforce within the US and Europe
• Company Offsites: Two per year for collaboration and team fun!
• Paid Parental Leave: 16 weeks for birth-parents, 12 weeks for non-birth parents