Content SEO Associate

Summary

Join Gambling.com Group as a SEO Analyst in the fast-paced online sports betting and online gambling industry. The ideal candidate will analyze the SEO landscape, implement SEO content, and drive results through increasing traffic and improving brand visibility.

Requirements

• 2+ years SEO experience and can demonstrate use cases and execution
• Understanding of the SEO industry and evolving landscape and function principles of search engines
• Proven track record of SEO content creation for scale with an editorial team
• Ability to drive results through increasing traffic, improving brand, and site visibility through key analysis of research, competitive opportunities and execution
• Strong data driven thinker who can problem solve and tie data to core decision making and growth of SEO traffic
• Good understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growth
• Experience using SEO tools such as (Google Search Console, Google Trends, SEMrush, Ahrefs, Screaming Frog, and more)
• Familiarity with Google Analytics, Looker, and other data tools
• Ability to work in a fast-paced environment
• Proficiency in Microsoft Excel and data manipulation for results
• Working knowledge of HTML, CSS
• Has strong communication skills and the ability to prioritize
• Is proactive and a self-starter but can also work cross-functionally across multiple teams
• Weekend, off-hours and/or working a staggered schedule likely required

Responsibilities

• Analyze the SEO landscape and determine where our biggest content opportunities exist
• Implementing SEO content through CMS system and identifying streamline ways to improve
• Pushing forward on up-to-date SEO best practices, algorithm shifts and industry to provide critical direction on content and website plan
• Keeping a close eye on competitive content and SEO tactics to help break through new areas of opportunity
• Being proactive in recommendations and execution on content SEO optimizations to drive results including (content, UX, linking)
• Consistently tracking and reporting SEO performance. Ability to go beyond surface level into deeper analysis and rigor of key drivers of performance
• Building and executing an internal link building strategy to distribute SEO flow and build authority

Preferred Qualifications

• Previous experience working for (or within) a gambling company
• Experience writing articles, communicating in person with an English-speaking audience
• Has existing media relationships and experience working with content and SEO teams. Ideally has prior experience working within a newsroom setting
• Someone who is coachable and willing to learn

Benefits

• Comprehensive Health Insurance
• 401k match
• Employee Stock Purchase Program
• Flexible work environment and home office available
• Lifestyle Spending Allowance
• Access to courses for Personal and Career Development
• All the hardware and software you need to be successful
• Regular company events, activities, Spot Awards
• Company Paid Volunteer Day