SEO Content Manager

Summary

The job is for an SEO Content Marketing Manager at Shop Your Way, a high-growth FinTech and e-Commerce enablement platform. The role involves developing content marketing strategies, optimizing search performance, auditing competitors, and maintaining rank trackers.

Requirements

• You are the full SEO package: a creative, yet organized strategic thinker with strong research skills
• Great understanding of SEO (2+ years of experience)
• Extreme attention to detail (you care about exact keyword placement in articles, character count, meta descriptions, etc.)
• Systems mindset: you are always looking for efficiencies and building repeatable systems that scale
• Proficiency in Google Analytics, Search Console, Data Studio, Excel, and Google Sheets, and popular SEO tools like SEMrush and Ahrefs
• Experience with Wordpress and/or similar CMS platforms

Responsibilities

• Develop and execute content marketing plan to prioritize and develop content to drive traffic to our site grounded in analysis
• Produce content calendar and write copy to publish to the Shop Your Way blog
• Work with partners to identify opportunities to drive backlinks and shared content opportunities
• Optimize search performance recommending, implementing and using popular SEO tools like Ahrefs, SEMrush, and Screaming Frog
• Lead internal linking campaigns to help support revenue-driving pages
• Identify underperforming and duplicate pages to inform content maintenance workflows
• Collaborate on Google algorithm update coverage including detailed postmortem analyses
• Audit competitors to pinpoint growth opportunities to help inform net new content creation and/or maintenance workflows
• Maintain rank trackers and ensure proper internal tagging to support reporting infrastructure
• Build Google Data Studio dashboards to support communication to leadership teams
• Respond to ad-hoc requests with detailed analysis (e.g. Which of our categories performed best last quarter? How is share of voice trending YoY?)

Preferred Qualifications

• Experience with publishers, agencies, or affiliate marketing is a plus
• Excellent written communication skills