Shop Your Way is hiring a
SEO Content Manager in United States

Logo of Shop Your Way
SEO Content Manager
🏢 Shop Your Way
💵 $50k-$100k
📍United States
📅 Posted on Jun 10, 2024


The job is for an SEO Content Marketing Manager at Shop Your Way, a high-growth FinTech and e-Commerce enablement platform. The role involves developing content marketing strategies, optimizing search performance, auditing competitors, and maintaining rank trackers.


  • You are the full SEO package: a creative, yet organized strategic thinker with strong research skills
  • Great understanding of SEO (2+ years of experience)
  • Extreme attention to detail (you care about exact keyword placement in articles, character count, meta descriptions, etc.)
  • Systems mindset: you are always looking for efficiencies and building repeatable systems that scale
  • Proficiency in Google Analytics, Search Console, Data Studio, Excel, and Google Sheets, and popular SEO tools like SEMrush and Ahrefs
  • Experience with Wordpress and/or similar CMS platforms


  • Develop and execute content marketing plan to prioritize and develop content to drive traffic to our site grounded in analysis
  • Produce content calendar and write copy to publish to the Shop Your Way blog
  • Work with partners to identify opportunities to drive backlinks and shared content opportunities
  • Optimize search performance recommending, implementing and using popular SEO tools like Ahrefs, SEMrush, and Screaming Frog
  • Lead internal linking campaigns to help support revenue-driving pages
  • Identify underperforming and duplicate pages to inform content maintenance workflows
  • Collaborate on Google algorithm update coverage including detailed postmortem analyses
  • Audit competitors to pinpoint growth opportunities to help inform net new content creation and/or maintenance workflows
  • Maintain rank trackers and ensure proper internal tagging to support reporting infrastructure
  • Build Google Data Studio dashboards to support communication to leadership teams
  • Respond to ad-hoc requests with detailed analysis (e.g. Which of our categories performed best last quarter? How is share of voice trending YoY?)

Preferred Qualifications

  • Experience with publishers, agencies, or affiliate marketing is a plus
  • Excellent written communication skills
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