SEO Content Specialist

Summary

Join Canva's growing SEO team in India as an SEO Content Specialist. You will play a key role in expanding the foundations of SEO content strategy in India by localizing the global website and creating engaging content for Indian audiences. Working closely with the India SEO lead and other specialists, you will participate in content audits, conduct keyword research, localize website pages, optimize landing pages, and track content impact. You will also contribute to playbooks, deliver high-quality articles, and ensure content aligns with SEO best practices and local tone of voice. This fully remote role requires a native Hindi speaker with business-level English and experience in copywriting and copy editing. Success in this position demands a strong understanding of SEO pillars, proven experience with large websites, and mastery of Google's content structure preferences.

Requirements

• A native-Hindi speaker with business-level English (more Indian languages will always be a plus)
• Excellent grasp of English and Hindi languages - technically strong with a flair for either structured or creative style of writing
• Intermediate to professional understanding and work experience in copywriting and copy editing, developing a keen appreciation of local writing trends
• Someone with a good understanding of each of the three 'pillars' of SEO: content, technical and link building, and how they work together
• Someone who can demonstrate successful outcomes from previous SEO content projects on large websites that they have led
• Someone that masters Google’s content structure preferences
• Someone who enjoys writing or editing a variety of different topics and themes, while maintaining Indian cultural and linguistic nuances, and ensuring content resonates with local audiences
• We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit a candidate with high attention to detail and the ability to closely follow detailed written instructions

Responsibilities

• Having a clear overview and understanding of our brand's goals, messaging, and values, you will participate in regular content audits to scale our content strategy in India, in alignment with our overarching business objectives
• You will support our India SEO Content Specialist with Competitor and Indian keyword research to identify high-volume, relevant, and intent-driven terms
• You will localise some of the most relevant pages of our English website to ensure the highest rankings of our Indian website
• You will regularly keep track and optimise our landing pages to maintain freshness and improve content credibility and user engagement
• You will follow (and build on) existing content requirements for our website and ensure timely launches by following our content calendar
• You will track the impact of that content, contribute to writing actionable playbooks and deliver articles at the highest quality standards
• You will upload and publish content that follows the latest SEO copy best practices and fits our local tone of voice, which is set by our language managers
• You have a strong eye for detail in order to catch typos, grammatical lapses and the different nuances of requested topics
• Working closely with our India SEO lead, our India SEO Content Specialist and our India Outreach Specialist, you will be responsible for creating and publishing engaging and converting SEO landing pages

Benefits

You'll have access to a range of the best enterprise-level third-party tools, as well as several platforms and products we have built in-house that help us to world-class SEO