SEO Content Specialist

Summary

Join Canva's growing SEO team as a passionate SEO Content Specialist in South Korea. You will play a key role in expanding the foundations of SEO content strategy in South Korea, localizing the global website, and creating engaging content on Naver properties. This role requires a native-Korean speaker with business-level English and experience in copywriting, copy editing, and SEO content projects. You will collaborate with the global SEO team and contribute to growing Canva's presence on Naver. The position offers the flexibility of fully remote work and the opportunity to work with an amazing international team. Success in this role will involve understanding the Korean market and leveraging Naver's unique ecosystem.

Requirements

• A native-Korean speaker with business-level English
• Excellent grasp of the Korean language - technically strong with a flair for either a structured or creative style of writing
• Intermediate to professional understanding and work experience in copywriting and copy editing, developing a keen appreciation of local writing trends
• Someone with a good understanding of each of the three 'pillars' of SEO: content, technical and link building, and how they work together
• Someone who can demonstrate successful outcomes from previous SEO content projects on large websites that they have led (including successful outcomes on Naver properties)
• Someone who masters Naver's content structure preferences, prioritising headings, bullet points, and a clear narrative
• Someone who can optimise content for Naver Café (Communities) and engage in relevant Cafés to distribute content naturally
• Expertise in using Naver Knowledge iN, answering relevant industry questions with authoritative responses, linking back to brand-owned assets
• Someone who enjoys writing or editing a variety of different topics and themes, while maintaining Korean cultural and linguistic nuances, and ensuring content resonates with local audiences
• We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit a candidate with high attention to detail and the ability to closely follow detailed written instructions

Responsibilities

• Having a clear overview and understanding of our brand's goals, messaging, and values, you will participate in regular content audits to scale our content strategy in South Korea, in alignment with our overarching business objectives
• You will support our South Korea Content SEO Specialist with Competitor and Korean keyword research using Naver Keyword Planner to identify high-volume, relevant, and intent-driven terms
• You will localise some of the most relevant pages of our English website to ensure the highest rankings of our South Korean sub-folder on Google and Naver
• You will contribute to growing our presence on Naver’s unique ecosystem (Canva’s Naver blog, high-quality blog posts, news articles, and more relevant content optimised for Naver)
• You will regularly update and optimise our Naver Blog to maintain freshness and engage with comments and community interactions to improve content credibility and user engagement
• You will follow (and build in) existing content requirements for our website and our Naver content, and ensure timely launches by following our content calendar
• You will track the impact of that content, contribute to writing actionable playbooks and deliver articles at the highest quality standards
• You will upload and publish content that follows the latest SEO copy best practices and fits our local tone of voice, which is set by our language managers
• You have a strong eye for detail in order to catch typos, grammatical lapses and the different nuances of requested topics

Preferred Qualifications

• Experience of running a successful Naver blog
• Experience using Naver analytics tools to understand how users engage with content (analytics and performance)
• Experience with Naver content promotion and distribution
• Experience with editing and optimisation
• Experience in creating brand mentions across Naver-verified news sites and industry publications
• Experience in collaborating with Korean influencers (Power Bloggers) for authentic, high-traffic backlinks (this will be a plus for your collaboration with our Outreach Specialist)
• A passion for creativity and design is a definite plus!

Benefits

Our flagship campus is in Sydney, Australia but we engage our Contractors and Freelancers all over the world to help us meet our crazy big goals. As a Contractor or Freelancer at Canva, you can work fully remotely in the country outlined above, meaning you have ultimate flexibility. Wherever works for you, works for us