Content Strategist

Summary

Join TimelyCare as a Content Strategist and play a pivotal role in developing and executing the company's content roadmap, ensuring alignment with its mission to support student wellness. Reporting to the VP of Brand Strategy, you will craft a unified content approach engaging students, educators, and partners. You will build and manage a comprehensive content strategy across various platforms, collaborate with cross-functional teams, conduct content audits, develop editorial calendars, and leverage SEO best practices. Measuring and reporting on content performance and writing high-impact marketing content are also key responsibilities. This role requires a strategic thinker with strong writing and editing skills and at least 5 years of experience in content strategy or content marketing.

Requirements

• At least 5 years of experience in content strategy, editorial planning, campaign development or content marketing
• Strong writing and editing skills, with a portfolio that reflects strategic thinking
• Experience managing multi-channel content campaigns
• Knowledge of SEO, analytics tools, and content management systems

Responsibilities

• Build and manage a comprehensive content strategy across platforms (web, social, email, blog, video, etc.)
• Collaborate with cross-functional teams to align content with campaign goals and user needs
• Contribute to brainstorms and campaign ideation from concept to execution
• Conduct content audits and identify gaps, opportunities, and insights for optimization
• Develop editorial calendars and oversee content production workflows
• Leverage SEO best practices to increase discoverability and relevance
• Measure and report on content performance, iterating based on engagement and impact
• Write and/or outsource high-impact marketing content across formats: web, email, social media, video, print, and campaigns
• Ensure all copy maintains consistency, clarity, and compliance with brand standards
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals

Preferred Qualifications

Understanding of healthcare, wellness, or higher education audiences is a plus

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support