Senior Consumer Marketing Content Strategist

Summary

Join Included Health as a Sr. Consumer Marketing Content Strategist and lead the development and execution of content strategies that drive measurable marketing results. This individual contributor role reports to the Director, Consumer Marketing Content Strategy and requires a blend of strategic thinking and hands-on execution. You will create messaging frameworks, content plans, and customer journeys to boost engagement. The ideal candidate will be innovative, establish foundational content, and collaborate with cross-functional teams. This position offers the opportunity to build a content strategy function and contribute to impactful marketing efforts. The role involves developing a strategic content vision, leading content creation, and analyzing performance metrics to optimize strategies.

Requirements

• Bachelor's or Master's degree in marketing, journalism, communications, or a related field
• 7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results
• Expertise in journey mapping, messaging frameworks, and persona-driven content strategies
• Strong experience creating consumer messaging aligned with organizational goals
• Excellent project management and cross-functional collaboration skills
• Data-driven decision-maker with strong strategic judgment to navigate complex challenges
• Exceptional communication and leadership skills, with the ability to inspire and build trust across teams
• A “builder” mentality—someone ready to, create scalable solutions, and lead the team through growth and change

Responsibilities

• Develop and communicate a strategic, content vision that aligns with Consumer Marketing's OKRs, using data-driven insights to optimize marketing initiatives and measure results
• Build and scale a high-performing content strategy function, mentoring team members and implementing scalable processes to elevate content across the marketing organization
• Lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels
• Tailor content for both client and consumer audiences, ensuring consistency in voice, tone, and brand positioning
• Partner across Consumer Marketing and other departments to create member-facing content that aligns with business objectives and clearly articulates value
• Develop and manage editorial calendars, oversee content production, and ensure timely distribution across platforms
• Actively engage in the content creation process while continuously optimizing content through performance tracking and A/B testing
• Track and analyze content performance metrics, refine strategies based on insights, and report key findings to stakeholders, supporting client-facing teams with cohesive content strategies that address audience needs

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies
• Work-From-Home reimbursement to support team collaboration home office work