Content Strategist, Digital Media

Summary

Join Servus Credit Union, Alberta's largest member-owned credit union, as their new Content Strategist, Digital Media! Reporting to the Leader of Marketing Planning, you will develop and optimize digital-first content strategies to achieve Servus Credit Union’s strategic objectives. Leveraging performance data and insights, you will engage audiences throughout the purchase funnel for all lines of business. You will plan omnichannel content strategies across paid, owned, and earned platforms, and mentor team members. This role requires strong communication, leadership, and analytical skills. The position offers a competitive compensation package and excellent benefits, including flexible work options and performance-based incentive pay.

Requirements

• A minimum of five years of professional experience in Marketing with proven experience in digital media planning and buying, performance tracking and analysis, and SEO strategies
• Experience in developing and executing complex strategic marketing content plans, user journeys, content production, and content optimization
• Expertise with Google Ads and Google Analytics
• Solid knowledge of direct and digital marketing, advertising, branding, promotions, events, public relations, sponsorships, and sales
• Has worked in a strategic manner with mid-to-senior level clients
• A university degree or college diploma related to Marketing
• Certifications in content marketing, advertising, digital media, analytics, SEO or related training

Responsibilities

• Develop, plan, present and implement strategic content recommendations for marketing across multiple channels, with a specialization in digital paid media platforms for various target audiences to drive business growth
• Use analytics and performance metrics to determine the best way to engage users, generate leads, optimize content and measure brand awareness
• Work with cross-functional teams to establish and articulate internal and external key messages and ensure that content is aligned accordingly
• Understands target audience demographics, advertising trends and best practices to deliver targeted content
• Collaborate with media buyers, creative teams, and platform specialists, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals
• Track ad and campaign performance, generate reports, identify and apply learnings, and provide actionable insights to stakeholders
• Stay up to date on innovative advertising practices, and emerging technologies in paid media and content marketing
• Ensure close collaboration within/between teams to effectively develop and deliver content in support of campaign, channel, team and individual needs, Servus strategic priorities, and expected results for all lines of business
• Work with others to evaluate, recommend and prepare content material
• Responsible for projects ranging from mid to large complexity
• Foster and build positive relationships with project/Agile teams and other key senior stakeholders
• Work with cross-functional teams to establish and articulate key messages and ensure that content is aligned accordingly
• Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals
• Utilize modern content marketing platforms and marketing automation tools, both existing and emerging, to best achieve desired outcomes
• Leverage behavioral and audience analytics to determine the best way to engage users, increase customer loyalty, generate leads, and drive brand awareness
• Recommend new ways to measure content effectiveness. This includes A/B testing, campaign reporting dashboards, and conversion tracking
• Use understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
• Provide content strategy advice and support to Marketing, Communications, Digital and other divisions across the organization
• Champion positive and productive working relationships across all teams and with other key stakeholder teams and departments
• Conduct, attend and fully participate in team, division and department meetings and activities
• Ensure adherence to all corporate policies and procedures
• Coach peers to grow understanding and application of content strategy best practices whenever possible

Preferred Qualifications

• Experience in the financial industry is an asset
• Experience working in an Agile environment is an asset
• Familiarity with CMS platforms (e.g., Sitecore, Umbraco etc.) and digital ad tools (e.g., Google Ads, Meta Ads etc.) is preferred

Benefits

• Health and wellness
• Vacation
• Retirement savings programs
• Training & Development Opportunities
• Career Advancement Potential
• Flexible work options
• Competitive Compensation including performance-based incentive pay
• Meaningful work towards individual and corporate goals
• Opportunities to get involved and give back through an employee volunteer program
• Profit sharing