Lead Social Media Strategist

Summary

Join a high-performing team driving scalable solutions at the intersection of technology and operations as a Lead Social Media Strategist. You will shape and drive high-impact digital content strategies for Microsoft’s cloud business, aligning stakeholders across various teams. This senior individual contributor role requires proven B2B experience, a sharp editorial eye, and cross-functional thinking. You will manage and mentor a team of 2–4 direct reports, overseeing social programming and content calendars. The ideal candidate is a proactive strategist who thrives in matrixed environments and connects audience insights to effective programming. This role offers the opportunity to work remotely and be part of a world-class social team managing 100+ social media channels and 20+ marketing blogs.

Requirements

• 5 – 7 years of marketing experience
• 2+ years of experience managing social media programs and strategy
• 2 + years of experience growing and managing a team with a focus on professional development and growth for direct reports
• Subject matter expertise in the use of social media platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.) with a strong understanding of the digital marketing landscape
• Ability to work successfully with diverse groups of stakeholders across companies to ensure successful planning, execution, and reporting
• A high degree of skill at interpreting data to inform strategy and provide actionable insights
• A customer service mindset when working with stakeholders
• Proficiency in Microsoft Outlook, PowerPoint, Excel and Teams
• You have top-notch interpersonal, communication, and presentation skills; you communicate effectively with stakeholders, team members, and senior managers
• You manage ambiguity with unwavering persistence; you drive workgroups to consensus and meaningful outcomes
• You are collaborative to the core, with a demonstrated ability to work in a team environment as a leader and a member
• You are a highly proactive, highly organized, self-starter capable of effectively managing several projects simultaneously with impeccable attention to detail
• You are self-sufficient: you can work with little direct supervision, but you know when to ask for help
• You are passionate about social media and B2B technology
• You are highly motivated to accomplish recurring tasks and solve problems with strong focus and follow-through
• You demonstrate positivity and optimism
• You are comfortable working remotely

Responsibilities

• Serve as the primary strategist and point of contact for your assigned portfolio of customer solution areas (CSAs)
• Develop and deliver holistic organic and paid social strategies, rooted in audience insights, campaign objectives, and platform best practices
• Collaborate across internal teams (blog, copy, creative, analytics, YouTube, events, community management) to ensure alignment and strategic continuity
• Provide thought leadership and POVs on the evolving social landscape—advising clients on platform investments, scaling opportunities, and areas to pause
• Contribute to process improvement, governance, and playbooks around demand generation via social and blog
• Oversee the execution of social programming and content calendars supporting campaigns and always-on efforts
• Approve creative and copy, ensuring alignment with brand voice, audience needs, and platform nuances
• Lead cross-functional syncs and workstreams, building trust and momentum with stakeholders across marketing, strategy, and ops
• Partner with analytics teams to measure performance and translate data into clear, actionable insights—informing content decisions and campaign optimization
• Manage agency/vendor relationships and oversee the development of social assets and amplification strategy
• Manage and mentor 2–4 direct reports, providing regular feedback, coaching, and growth opportunities
• Support team health, workload balancing, and development of junior talent
• Foster a collaborative, feedback-driven team culture that values continuous learning and innovation

Preferred Qualifications

• Microsoft experience
• Social listening experience

Benefits

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur, and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely