Content Writer

Summary

Join RethinkEd, a company focused on providing educational solutions, as a Product Marketing Content Writer (Contract). You will collaborate with various teams to create engaging content for websites, blogs, social media, and more. Responsibilities include developing content, managing projects, and collaborating with cross-functional teams. The ideal candidate possesses proven experience in product marketing and content writing within the K-12 education or EdTech sector, exceptional writing skills, and familiarity with relevant educational topics. A Bachelor's degree in a related field is required. This role offers the opportunity to contribute to a company making a positive impact on education.

Requirements

• Proven experience in product marketing and content writing, preferably in the K-12 Education or EdTech sector
• Familiarity with topics such as Mental Health, SEL, MTSS, Behavior Management, Professional Development, and Special Education is a must
• Track record of collaboration with graphic designers, studio and production teams to develop cohesive, visually dynamic marketing collateral
• Exceptional writing, editing, and proofreading skills
• Ability to translate complex topics into accessible and engaging content for educators and decision-makers
• Strong interpersonal and communication skills, including the ability to give and receive feedback in a positive, constructive manner
• Proficiency in SEO principles and digital content creation
• Bachelor’s degree in Education, English, Journalism, Marketing, or a related field

Responsibilities

• Develop engaging, high-quality content for our website, landing pages, blog, social media platforms, and email campaigns as well as case studies, thought leadership articles, video scripts, and additional content as needed
• Help develop and iterate on RethinkEd’s voice, tone and messaging guidelines
• Create copy for various marketing materials such as sales collateral, brochures, and presentations, and ensure that the messaging is consistent
• Collaborate with cross-functional teams such as marketing, product, customer success, design studio, and sales to develop messaging, positioning, content, and emails that align with business objectives
• Edit and proofread all market-facing content for accuracy, grammar, and spelling, ensuring that all content is both accurate and high quality
• Manage multiple projects simultaneously while delivering high-quality content within deadlines
• Work alongside Web Marketing team to create new SEO content that improves website visibility and organic reach. Revise existing web pages as needed to improve optimization
• Stay up to date with industry trends in K-12 education and EdTech to produce relevant, research-driven content, incorporating findings into day-to-day work and relaying insights to help shape content strategy

Preferred Qualifications

• Passion for education and a commitment to supporting teachers, students, and families
• Strong project management and organizational skills with the ability to multi-task, prioritize and meet tight deadlines
• Team player with a collaborative mindset and willingness to work with cross-functional teams
• Familiarity with content management systems and collaboration tools (e.g., WordPress, Asana) is a plus
• Experience with EdTech tools and platforms is an advantage

Benefits

#remote