Content Writing Manager

Summary

Join Cadmus, a global EdTech company, and become our Content Writing Manager! Reporting to the CMO, you will lead the content marketing strategy to boost brand awareness and user adoption of our platform. You will conceptualize, design, and execute content marketing initiatives, create engaging written and visual content, and support the sales team. This role requires a Bachelor's degree in a relevant field, B2B marketing or content writing experience, and a strong portfolio. Cadmus offers a flexible work culture, learning allowances, a diverse workplace, equity incentives, and a mission-driven team.

Requirements

• Bachelor’s of Marketing, Communications, Journalism or related discipline
• Experience in a sophisticated B2B marketing or content writing role
• A strong portfolio of varying communications pieces i.e. thought leadership and press releases
• Exposure to the higher education sector

Responsibilities

• Conceptualise, design, execute, manage and monitor Cadmus’ content marketing strategy to support increased brand awareness, value realisation and user adoption
• Develop a quarterly schedule of written product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts, social media posts and thought leadership articles to increase value realisation and new acquisitions
• Write and publish public relations news articles based on company updates and impactful changes within the higher education landscape
• Support the sales team with tender writing and strategic communications materials to convert prospective customers into secured new business
• Managing and enhancing Cadmus’ social media presence through pre-planned curated content that increases engagement, following and lead generation

Preferred Qualifications

• High attention to detail, with the desire to create market-leading work that propels Cadmus forward and sets us apart from competitors
• Self-starting, solution-orientated individual who can problem solve and take initiative
• Team player who enjoys assisting their teammates and collaborating across departmental projects
• Fast passed individual who is happy to go the extra mile to ensure project outcomes are exceptional
• Highly articulate written and verbal communication skills with an attention to detail
• Genuine passion for education and impacting the world through Cadmus’ company mission

Benefits

• A flexible working culture where you have the option to work from Melbourne HQ or remotely
• Learning allowances; because we don’t just have words on a website, we genuinely do what we say and provide educational opportunities to all including the Cadmus team
• A diverse and inclusive workplace where there are no barriers to anyone succeeding
• A surrounding team of mission-driven individuals who genuinely love what they do
• Equity incentives