Content Manager

Summary

Join Sword Health's Bloom team as a Content Manager and help improve women's health! You will develop and write engaging content across various channels (email, direct mail, landing pages, webinars) to drive member enrollment and program completion. This role requires a strong creative and copywriting background with experience in B2C marketing. You'll collaborate with cross-functional teams, manage creative projects, and define Bloom's brand voice. If you're passionate about women's health and have a proven track record of creating high-performing content, this is an exciting opportunity to make a significant impact. Sword Health offers a dynamic, fast-paced environment with excellent benefits and perks.

Requirements

• 4+ years of content and copywriting experience, with a focus on email, website, and direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier agency
• In or ability to work starting at 9am EST
• Ability to translate more complex concepts into relatable topics that drives action and develop emotional ties with the consumer
• Experience refining a brand voice and developing brand positioning
• Ability to work effectively with cross-functional teams and internal Growth Marketing Managers to develop content
• Ability to manage projects end to end from concept to implementation
• Self motivated with a bias for action
• Positive, can do attitude
• Knowledge of email acquisition and digital marketing best practices
• Extremely proactive, and adaptable to a fluid environment
• Track record of producing a high volume of content and thrives in a fast-moving high growth environment

Responsibilities

• Develop B2C content for email and direct mail growth marketing campaigns to drive member enrollments, collaborating with the Bloom Marketing team and Design
• Evolve our brand positioning and brand voice based on customer research and data to make it the most loved women’s health brand
• Develop new content to test and optimize performance across channels (e.g., subject lines, email and direct mail content, landing pages)
• Execute thematic campaigns, webinars, and guide social media content, as well as member and B2B newsletters
• Manage our brand campaigns and assets including member testimonial videos, product videos and photoshoot
• Create 2025 marketing thematic calendar, including key campaigns and product GTM
• Work cross-functionally with Bloom Marketing, Internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Bloom Clinical and Operations teams
• Ensure flawless campaign execution, adhering to Sword’s rigorous standards

Preferred Qualifications

• Experience in the health/wellness industry a plus
• Brand management or product marketing experience a plus
• Deep passion for improving women’s health
• Experience developing a brand and brand voice from scratch that has become known
• Deep positioning work
• Experience with market research and customer interviews
• Experience producing video content and working with video editors
• Experience developing Webinar content and impactful presentations

Benefits

• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family