Conversion Rate Optimization Analyst

Summary

Join Employment Hero, a fast-growing SaaS unicorn, as a Conversion Rate Optimisation (CRO) Analyst. You will play a key role in improving the online user experience and maximizing conversion rates. This role involves daily operational tasks, in-depth analysis, and strategic projects, focusing on data integrity and process efficiency. You will monitor A/B tests, analyze Hotjar data, generate weekly conversion reports, and lead tracking solution implementation. Data analysis and insightful communication with stakeholders are crucial. The ideal candidate possesses strong analytical skills, experience with web analytics tools, and a commitment to data accuracy.

Requirements

• Proven experience (2+ years) as a CRO Analyst or in a similar role focused on web analytics and optimisation
• Strong understanding of A/B testing methodologies, statistical analysis, and best practices
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Experience with user behavior analysis tools (e.g., Hotjar, Crazy Egg)
• Experience with tag management systems (e.g., Google Tag Manager)
• Familiarity with data visualisation and dashboarding tools (e.g., Looker Studio, Tableau)
• Solid understanding of how data flows across different digital platforms
• Excellent analytical, problem-solving, and critical-thinking skills
• Strong attention to detail and a commitment to data accuracy and integrity
• Ability to prioritise tasks, manage multiple projects, and meet deadlines
• Excellent communication and presentation skills

Responsibilities

• Monitor and report on the performance of live A/B tests across all platforms. This includes creating and maintaining dashboards, and analysing data from Hotjar and other relevant tools
• Conduct daily reviews of Hotjar session recordings and analyse data from automation channels to identify user behavior patterns, areas of friction, and potential optimisation opportunities
• Generate and deliver weekly reports on key conversion metrics across all audience segments and markets. Ensure data accuracy and consistency, leveraging our established data infrastructure
• Lead the strategy, implementation, and maintenance of tracking solutions. Ensure seamless data flow and integration between various platforms to enable comprehensive data analysis and storytelling
• Identify potential risks and challenges in our current tracking and analytics setup. Conduct regular audits to ensure data accuracy, identify areas for improvement, and implement future-proof solutions
• Design, develop, and maintain interactive dashboards to visualise key performance indicators (KPIs), track progress against goals, and provide actionable insights to stakeholders
• Manage and execute on incoming requests for new tracking implementations, including custom tracking for A/B tests, new funnel projects (e.g. hiring flows), and other business needs
• Analyse quantitative and qualitative data to identify trends, patterns, and opportunities for optimisation
• Develop hypotheses, design and execute A/B tests, and analyse results to drive data-driven decisions
• Communicate findings and recommendations to stakeholders in a clear and concise manner

Preferred Qualifications

• Basic understanding of HTML, CSS, and JavaScript
• Experience with SQL or other database querying languages

Benefits

• A generous budget for your home office
• Cutting-edge tools and technology
• Reward and recognition programs - because great work should be recognised and rewarded
• Cashback offers and discounts on popular brands through our app
• Employee Share Option Program: be an owner of Employment Hero
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam, Bali and are excited to meet in Dubai in 2025