Website Marketing Manager

Summary

Join Code.org as their Website Marketing Manager to manage and optimize their websites, focusing on user experience, traffic growth, and content strategy. Collaborate with engineering and external developers to improve website performance and implement UX/UI enhancements based on data and stakeholder input. Support SEO efforts, monitor website analytics, and implement A/B testing to optimize conversion rates. Work cross-functionally with marketing, advocacy, and fundraising teams to align web content with organizational goals. The ideal candidate will have 5+ years of experience in website marketing and a strong understanding of SEO, UX, and CRO.

Requirements

• 5+ years of experience in website marketing, digital marketing, or a related field
• Hands-on experience with Contentful, Framer, or similar headless CMS and website-building tools
• Strong understanding of SEO, UX, CRO, and web performance optimization
• Experience with Google Analytics, Google Tag Manager, and marketing automation platforms
• Basic knowledge of HTML, CSS, and JavaScript for troubleshooting and collaboration with developers
• Strong analytical and problem-solving skills with a data-driven mindset
• Excellent project management and communication skills
• Be a U.S. Citizen or Permanent Resident
• Work within the United States
• Pass a pre-employment background check
• Be willing to travel a minimum of two times per year for team events

Responsibilities

• Assist with the day-to-day management of Code.org and CSforALL websites (pre-sign in, non-studio), ensuring high performance, accessibility, and alignment with organizational priorities
• Collaborate with Engineering and external developers to support website roadmap execution, technical improvements, and creative updates
• Assist in implementing UX/UI improvements based on user research, analytics, and stakeholder input to enhance site usability and conversions
• Support the implementation and optimization of the content strategy and site architecture in partnership with content creators and brand stakeholders
• Ensure all content meets accessibility standards, is mobile-responsive, and supports multilingual needs as appropriate
• Support SEO efforts, keyword strategy, and metadata optimization to increase search engine visibility
• Monitor and analyze website traffic, engagement, and performance metrics using tools like Google Analytics and Google Search Console
• Provide insights and recommendations to the Director and broader team to inform ongoing strategy and experimentation
• Partner with the Marketing Analyst to report on KPIs and develop dashboards that track user behavior and campaign impact
• Help implement A/B testing, heatmapping, and user journey analysis to improve conversion rates and engagement across key landing pages
• Support donation and advocacy-related pages to maximize fundraising and policy impact through optimized user flows and messaging
• Assist in the implementation of personalization and dynamic content strategies to tailor user experiences by audience
• Work closely with the Director of Email & Website to align web initiatives with email, lifecycle marketing, social, and broader organizational goals
• Coordinate with internal teams (Marketing, Advocacy, Programs, Fundraising) to ensure web content reflects current priorities and campaigns
• Help manage relationships with web vendors and external contractors, ensuring timely, high-quality deliverables and adherence to budget

Preferred Qualifications

• Experience working in an education, nonprofit, or mission-driven organization
• Familiarity with other digital marketing tools such as Pardot, Salesforce, or fundraising platforms
• Knowledge of accessibility and inclusive design best practices
• Passion for Code.org’s mission and commitment to computer science education

Benefits

• Technology subsidy consistent with our Bring Your Own Device environment
• Flexible, engaging, and remote working environment
• Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
• Medical, dental and vision premiums paid at 100% for FT positions and their dependents
• Option to participate in 403b retirement plan
• Annual professional development stipend