Conversion Rate Optimization And Testing Specialist

Summary

Join SentinelOne's high-performing marketing team as a data-driven CRO & Testing Specialist. You will be responsible for developing and executing a comprehensive CRO strategy, optimizing website and landing page performance, and conducting A/B and multivariate tests. This role requires strong analytical skills, experience with testing tools, and proficiency in analytics platforms. Collaboration with design, content, and development teams is crucial to implement test variations and measure their impact. You will analyze test results, provide actionable insights, and present findings to stakeholders. The ideal candidate will have a passion for improving user experiences and driving measurable results.

Requirements

• Proven experience in CRO, A/B testing, and website optimization
• Strong proficiency in analytics tools like Google Analytics, Adobe Analytics, or similar platforms
• Hands-on experience with testing tools such as Optimizely, VWO, Google Optimize, or equivalent
• Solid understanding of user experience (UX) principles and their application in website optimization
• Excellent analytical skills with the ability to interpret data and translate it into actionable recommendations
• Strong project management and organizational skills, with the ability to manage multiple tests and projects simultaneously
• Experience working with CMS platforms and marketing automation tools such as Marketo, HubSpot, or Salesforce
• Excellent communication skills, with the ability to clearly present findings and recommendations to stakeholders
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience

Responsibilities

• Develop and execute a comprehensive CRO strategy to optimize website and landing page performance
• Identify key areas for improvement in the user journey by analyzing data and user behavior using tools like Google Analytics, Hotjar, or similar platforms
• Create, manage, and execute A/B and multivariate tests, from hypothesis to implementation
• Work closely with design, content, and development teams to create and implement test variations and measure their impact on KPIs
• Analyze test results and provide actionable insights to enhance conversion rates and user experience
• Collaborate with marketing teams to optimize lead generation forms, calls-to-action, and other web elements that impact performance
• Stay informed about industry trends and best practices in CRO, user experience, and testing methodologies
• Monitor and report on website performance metrics, presenting findings and recommendations to stakeholders
• Partner with the SEO team to ensure that optimization efforts align with organic traffic goals and search engine best practices
• Continuously test and iterate on creative, messaging, and user flows to maximize ROI

Preferred Qualifications

• Familiarity with HTML, CSS, and JavaScript (coding not required but a plus)
• Experience in B2B SaaS or technology industries is a strong plus

Benefits

• Medical, Vision, Dental, 401(k), Commuter, Health, and Dependent FSA
• Unlimited PTO
• Industry-leading gender-neutral parental leave
• Paid Company Holidays
• Paid Sick Time
• Employee stock purchase program
• Disability and life insurance
• Employee assistance program
• Gym membership reimbursement
• Cell phone reimbursement
• Numerous company-sponsored events, including regular happy hours and team-building events