Lifecycle Marketing Specialist

Summary

Join Borrowell as a Lifecycle Marketing Specialist to enhance member engagement and optimize user experience. You will lead marketing efforts across email, push notifications, and in-app notifications, managing the sales funnel. Responsibilities include developing and managing marketing campaigns, championing A/B testing, collaborating with cross-functional teams, and building performance dashboards. The ideal candidate possesses 2+ years of experience in email marketing, data analytics, and A/B testing, along with experience with enterprise-level email service providers. This role offers a comprehensive benefits package, including health benefits, parental leave top-up, wellness benefits, WFH reimbursement, employee development benefits, and flexible working hours. Borrowell is a remote-first company with an office in Toronto, requiring quarterly in-person meetings.

Requirements

• 2+ years experience in email management/testing, deployment, user segmentation, data analytics, and reporting
• Data & results driven. Relies on funnel & conversion analysis to make all recommendations and content improvements
• Test-savvy. Experience in running A/B and multivariate tests on content, design, and segmentation to optimize top-of-funnel performance
• Experience with enterprise-level email service providers (Salesforce Marketing Cloud, Hubspot, Braze, etc.)
• Experience with email automation
• Adaptable & able to prioritize amongst multiple ongoing projects
• Knowledge of customer engagement, with experience in email best practices, as well as methods for testing and optimization
• Strong attention to detail & ability to think through complex problems
• Proven success in working with cross-functional teams
• Ability to communicate ideas, collaborate on execution and report on results

Responsibilities

• Develop & manage email & in-app marketing campaigns to improve member onboarding, long-term engagement, and upsell/cross-sell to financial products. This includes end-to-end ownership in copywriting, email template development, journey mapping, deployment & reporting
• Champion A/B testing and multivariate testing efforts to uncover insights and optimize top-of-funnel performance
• Work with Product, Account Management, Data, Engineering & Design teams to promote new product/feature launches and develop dedicated user segments & journeys for said segments
• Build and track dashboards to identify performance trends & measure KPIs. Review insights and recommendations with the Lifecycle Team weekly & share external and senior stakeholders on a quarterly basis

Preferred Qualifications

• Experience with Looker, Tableau or other data visualization tools
• Experience with Salesforce Marketing Cloud
• Basic understanding of SQL for audience segmentation, AMPscript/ Liquid for personalization
• Experience working in a scale-up environment
• French is an asset

Benefits

• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• Wellness Benefit - $600 annually to spend on whatever brings you joy
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy