Copywriter

Summary

Join Blueprint, a rapidly growing company empowering therapists with AI-powered tools, as a creative copywriter. You will craft engaging content across various channels, targeting therapists' clinical and business needs. This role requires experience in copywriting and a strong understanding of the mental health therapy landscape. You'll translate complex information into accessible content, collaborating with clinicians and marketing teams. Blueprint offers a remote-first culture, competitive benefits, and opportunities for growth. The ideal candidate possesses strong writing, storytelling, and project management skills, with a preference for those with experience in mental health or as licensed therapists.

Requirements

• 2 - 5 years of experience in copywriting, content creation, or journalism—preferably in mental health, healthcare, or health tech Vertical SaaS
• Strong understanding of therapists and their business challenges—whether through professional experience, research, or personal passion
• Ability to write in a tone that is empathetic, credible, and engaging for a therapist audience
• Strong storytelling and editing skills, with a portfolio demonstrating your ability to simplify complex topics
• Experience working with subject matter experts to ensure accuracy and nuance in mental health and business writing
• A creative, proactive mindset with the ability to generate fresh, compelling content ideas
• Strong project management skills—able to balance multiple writing projects and meet deadlines

Responsibilities

• Write clear, engaging content across multiple channels (social media, blog, email, website, product interface, white papers, and more)
• Develop content that speaks directly to therapists, addressing both their clinical needs and their challenges as SMB owners
• Translate clinical research, mental health trends, and practice management best practices into accessible, actionable content
• Create educational materials, case studies, and thought leadership that help therapists improve both client outcomes and business operations
• Collaborate with clinicians, designers, and marketing teammates to develop compelling content
• Stay current on mental health trends, therapist business challenges, and industry shifts to ensure content is relevant and impactful
• Leverage AI tools like ChatGPT, Midjourney, and DALL·E to brainstorm and enhance creative ideas

Preferred Qualifications

• Familiarity with SEO, social media, or digital marketing is a plus
• Experience with AI content tools (ChatGPT, DALL·E, Midjourney) is a bonus

Benefits

• Competitive salary and equity
• 100% remote – no office, no commuting
• Health, dental, and vision insurance, with 75% of your premium covered by Blueprint
• Semi-annual team gatherings (in Chicago!)
• Unlimited PTO
• Opportunities to grow with the company and shape our product
• Hardworking, mission-driven, friendly coworkers