Web Copywriter

Summary

Join User Interviews, a leading platform for research recruiting and participant management, as a Web Copywriter (Contract) to craft compelling, conversion-driven website content that communicates the product's value. This remote project, lasting at least 3 months with flexible hours, requires an exceptional writer with a background in B2B SaaS products. You will be responsible for writing persuasive copy for various marketing pages, collaborating with Product Marketing and Design teams, maintaining brand consistency, applying SEO best practices, and ensuring content clarity and accuracy. The role involves project management, including scoping, meeting deadlines, and managing stakeholder feedback.

Requirements

• Exceptional written communication and strong visual communication skills—you have a knack for crafting product messaging that persuades buyers to take action
• Proven experience writing conversion-optimized web copy for tech products
• Understanding of SEO principles and technical writing
• Experience synthesizing complex ideas into compelling, digestible messaging for a relevant B2B audience
• Collaborative player with experience working cross-functionally with product marketing and design teams
• Familiarity with tools like Notion, Slack, Google Suite, Miro, Figma, Webflow, and Hubspot

Responsibilities

• Write persuasive, high-converting copy for key marketing pages, including: Product and feature pages
• Solution and use case pages
• Competitor comparison pages
• Customer case studies
• Landing pages and other customer-facing web content
• Collaborate with Product Marketing and Design to align messaging, branding, and visual elements
• Maintain tone of voice and style to ensure consistency and cohesion with the rest of our marketing site
• Apply SEO best practices to optimize content for organic search visibility
• Ensure content is clear, concise, and technically accurate, balancing creativity with clarity
• Project manage work including scoping accurately, meeting deadlines, communicating needs, managing stakeholder feedback, and providing direction to our Lead Web Designer

Benefits

• We’re a team of doers. You’ll be fully supported by your manager and team, but there won’t be anyone peering over your shoulder. You’ll be expected and trusted to take ownership of your work, and to communicate clearly and transparently with your distributed teammates
• User Interviews is a fully remote team and always has been. We are proactive about staying connected to each other despite not sharing the same physical space. Remote culture is real and we care about it—a lot
• On a related note, we’re very pro-feedback. From our users, of course. But also from each other. From individual contributors right up to the CEO, this is a team that is genuinely committed to continuous improvement
• We embrace what makes you, you! We are committed to accessibility, equity, diversity, and inclusion. We build products for and welcome participants, researchers, and employees from a diverse set of backgrounds. These backgrounds include—but are not limited to—varied socioeconomic status, gender identity or expression, sexual orientation, religion, race, ethnicity, age, neurodivergence, disability, and citizenship. As we grow, we are aware that this work is continuous. We will not settle for how things are, but rather strive for how they could be