Creative Lead Conceptual Copywriter

Superside Logo

Superside

📍Remote - South Africa

Summary

Join Superside as a Conceptual Creative Lead and contribute to crafting impactful creative for global brands. This hands-on leadership role requires a world-class copywriter with a passion for storytelling, strategy, and innovation. You will lead high-impact conceptual projects, particularly in digital advertising and social media, translating strategy into standout campaigns. You will also champion the use of AI tools to enhance copy development, speed, and innovation, while fostering a collaborative and high-performing creative culture. Superside is a fully remote company, offering a global team environment with opportunities for growth and impact.

Requirements

  • BA or higher within Design, Creative, Comms, or similar fields
  • 6+ years of experience as a world-class creative lead in an international top-tier creative agency or in-house creative team in a global tech company
  • Strong portfolio of creative work
  • Excellent presentation and design skills
  • High level of knowledge and craft to provide top-notch copy
  • Ability to always deliver pixel-perfect quality on time and within budget
  • Excellent English verbal and written communication skills
  • Bias for action, proactive, customer-centric, and execution-driven mindset
  • Experience managing creative projects in their entirety
  • Experience leading a high-performing team (Copywriters, Art Directors, etc)

Responsibilities

  • Lead creative development of conceptual work across digital channels for global brands
  • Set and uphold the creative standard for copy and conceptual work across teams
  • Build compelling campaign narratives and digital ideas that align with brand and business goals
  • Present ideas with clarity and strategic rationale to internal stakeholders and customers
  • Guide and mentor writers and designers, fostering a collaborative, high-performing creative culture
  • Champion the use of AI tools to boost copy development, speed, and innovation
  • Partner with strategy, design, and customer teams to deliver integrated creative solutions
  • Roll out and support new tools, workflows, and training to elevate creative processes
  • Stay on top of culture, trends, and consumer behavior to keep work fresh and relevant
  • Manage multiple high-impact projects, ensuring on-time delivery at scale without compromising quality

Benefits

  • Remote-first. Customer-led
  • Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones
  • Global team, local impact
  • Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands
  • High performance, low ego
  • Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration
  • Impact meets opportunity
  • We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here
  • Grow fast. Lead well
  • You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry

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