Copywriter

Summary

Join Product School's Marketing team as a Copywriter and take ownership of developing, managing, and optimizing the company blog and related SEO-driven content. You will collaborate with an external SEO agency and cross-functional teams to ensure content aligns with the overall marketing strategy. Responsibilities include keyword research, SEO-optimized content creation, performance tracking, lead magnet development, and on-page conversion optimization. You will also maintain a content calendar, conduct content audits, and report on key metrics. This role requires 3+ years of experience in managing blog content with a focus on SEO and conversion. The ideal candidate is a self-starter, collaborative team player, and possesses excellent writing skills. Product School offers remote-first work, various health benefits, company offsites, free course offerings, internet reimbursement, and parental leave.

Requirements

• Have 3+ years of experience managing blog content with a focus on SEO, conversion, and thought leadership
• Be comfortable being the “voice” of a brand and can adapt your tone to different audiences
• Have successfully created lead magnets driving conversion rates
• Have experience working on cross-functional marketing programs and are a collaborative team player
• Be a self-starter who can propose solutions, not just identify problems
• Have native-level fluency in English, with excellent grammar and attention to detail

Responsibilities

• Collaborate with our external SEO agency to identify high-value keywords relevant to Product School’s audience
• Write clear and compelling blog posts for our blog incorporating target keywords, meta tags, internal linking, and other latest SEO best practices
• Aim to increase organic traffic by and help rank for Product School’s top keywords
• Use analytics to audit content performance and regularly optimize copy to stay ahead of keyword trends and maintain SEO best practices
• Conceptualize and produce compelling lead magnets (e.g., ebooks, whitepapers, checklists, templates, and reports) that address audience pain points
• Integrate calls-to-action effectively within blog posts and other content, using A/B testing to refine copy and design
• Partner with marketing teammates to lead on distribution across social, web, lifecycle marketing, and paid channels
• Work toward an increase in conversion rates on key blog pages and ensure lead magnet downloads and engagement rates increase quarter over quarter
• Maintain a content calendar to ensure timely publication of high-quality, on-brand, and fully optimized content
• Conduct regular content audits to align materials with SEO and brand standards, ensuring the top keywords remain on page 1
• Track and report on key blog and SEO metrics, providing insights on performance, successes, and areas for improvement

Preferred Qualifications

• Have experience in the Product Management space
• Have strong familiarity with SEO tools (Google Analytics, SEMrush, etc.)
• Have the ability to interpret blog analytics to drive conversion

Benefits

• Remote First - our team works remotely across multiple countries and time zones
• Medical, Dental, and Vision Coverage in the US - support for additional coverage is available in Spain
• Company Team Offsites and Coworking - we believe that remote-first doesn’t mean remote-only
• Free Product School Course Offerings - we offer a range of courses and certifications worth $15,000 that we readily encourage our employees to explore
• Monthly Internet Reimbursement - we support our team, wherever they’re working from
• Parental leave