Copywriter

Summary

Join Who Gives A Crap, a purpose-driven brand making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally. As a Performance Copywriter, you will craft compelling content for paid video campaigns, SEO-focused blog posts, and Meta content, collaborating with the creative team. Based in Australia, this role requires early morning starts for US team collaboration. You'll contribute to both company growth and social impact, working in a flexible, fast-paced environment. The ideal candidate excels at performance copywriting, possesses strong SEO and social media skills, and is a strategic, collaborative, and efficient time manager. Who Gives A Crap offers competitive salaries, healthcare support, generous paid leave, learning and development opportunities, and a positive work environment.

Requirements

• Honed performance copywriting skills, excelling at crafting scripts and supporting copy for paid video ads across multiple channels
• SEO and social media ad platform experience
• Grasp of the company's tone of voice and how it comes to life beyond the page
• Ability to tailor content for each platform, ensuring it's engaging, on-brand, and optimised for performance
• Ability to blend creativity with data-driven insights to drive results
• Ability to ask insightful questions and ensure your work is aligned with marketing strategies and broader business goals
• Consistent application of performance marketing best practices across various channels
• Staying up-to-date with trends and principles to ensure your copy drives results
• Ability to build strong, positive relationships with your manager, the creative team, and cross-functional partners
• Ability to function in highly collaborative environments and excel at balancing e-commerce goals with tone of voice and creative excellence
• Self-awareness and ability to adapt to different perspectives
• Ability to thrive in fast-paced environments, managing your time with efficiency
• Ability to excel under pressure, meeting deadlines and prioritising key tasks
• Proactive flagging of challenges to your manager or project manager
• Ability to juggle competing priorities

Responsibilities

• Collaborate closely with the creative team to create paid video campaigns, SEO-focussed blog posts, and search-optimised Meta content
• Develop concepts and scripts for Meta videos
• Craft engaging blog posts
• Brainstorm ways to make impact messaging more resonant
• Work with the Digital Product team on elevating our site experience with A/B testing
• Write direct mail inserts
• Participate in monthly Creative Pin Ups and team celebrations
• Ideate and share inspiration in monthly Copy team meetings
• Contribute to the team culture

Benefits

• Competitive, market informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper