Copywriter

Summary

Join Brooklinen's creative team as a Copywriter to craft on-brand content for digital channels. Collaborate with various teams, including Creative, Marketing, Merchandising, and E-Commerce, to develop compelling copy for product launches and promotions. Write and edit website content, including product descriptions optimized for SEO. Ensure consistent brand voice across multiple platforms while innovating messaging. This role is based in Brooklyn, NY, with a hybrid schedule (2 days in office, 3 days remote). The ideal candidate possesses 3+ years of copywriting experience in consumer goods or e-commerce, ideally with a passion for home goods. Brooklinen offers a competitive salary and benefits package.

Requirements

• 3+ years of copy experience, particularly in the consumer goods or e-commerce space
• Prior experience writing product copy as well as marketing copy (email, Facebook, etc)
• Ability to adapt when working on a broad range of projects (e.g. knows the difference between a compelling subject line, witty social caption and an e-commerce product description)
• Experience tailoring and differentiating between channels
• Skills in translating data and insights into creative execution
• Ability to action on feedback quickly and strategically
• Strong attention to detail in copyediting and proofreading
• SEO & SEM knowledge

Responsibilities

• Write clear, detailed copy that also embodies our personality
• Help execute ecomm campaigns on a quarterly basis (both product launches and promotional events) based off of larger marketing goals, advising on copy across our digital channels
• Responsible for writing and editing site copy including product descriptions for web; create keyword-rich content, tag lines and product descriptions to engage customers and optimize for SEO
• Work closely with our merchandising, marketing, and digital product teams to ensure all new product value props are clearly communicated for prospective and current customers
• Jump in on ad-hoc requests that may arise on other marketing channels (retention, growth, print) when needs arise
• Maintain the brand tone of voice across multiple channels, ensuring consistency in messaging while striving to push the boundaries and find new and clever ways to communicate with our customer

Preferred Qualifications

• Ideally, writing experience in, and passion for, the interior design and home goods space
• A smart, funny, super-organized, collaborative nature and enjoys wearing many hats - our perfect team member is someone who is as comfortable coming up with ideas as they are executing

Benefits

• Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums
• Fertility Support: We provide financial support for every fertility and family-building journey
• Retirement Savings: A 401K plan with a 4% company match helps you build for the future
• Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office
• Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance
• Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support
• We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon
• Parental Leave: All new parents receive 14 weeks of fully paid parental leave
• Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long
• Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually
• Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical
• Hybrid Schedule: We require all HQ team members to work in the office for two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide. Our office is open and inviting—come in as often as you like!
• Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval
• Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process