Country Development and Marketing Manager

Summary

Join Ecosia as a Country Marketing Manager and drive acquisition growth, contribute to the P&L, and boost brand awareness in your local market. Reporting to the CMO, you will execute marketing campaigns, align local messaging with global strategies, and forge strategic partnerships. You'll be the face of Ecosia locally, engaging with the press and representing the brand publicly. This role involves translating global initiatives into compelling local campaigns, positioning Ecosia as a leader in the climate-active search engine and tech app space. The position requires proven marketing experience, strong analytical skills, and excellent communication abilities. Ecosia offers a supportive and inclusive work environment with various benefits.

Requirements

• Proven track record in acquisition marketing, with ownership of P&L and growth targets
• Experience localizing global marketing campaigns, with strong knowledge of local markets
• Ability to identify and build partnerships that drive consumer growth and retention
• Strong media relations skills, with experience managing press and public relations
• Excellent communication and leadership skills, with experience managing cross-functional relationships
• Analytical skills, with the ability to interpret data and optimize marketing strategies
• Deep understanding of brand strategy, positioning, and communications

Responsibilities

• Own the growth targets for user acquisition and contribute to the P&L for your market with the CMO
• Design, implement, and optimize strategies to drive user growth, ensuring efficient and effective marketing spend
• Analyze local market performance, adjusting strategies to maximize ROI and meet market-specific goals
• Develop and execute local marketing campaigns that increase brand awareness and market share
• Partner with central marketing teams to adapt global campaigns for local relevance, ensuring campaigns resonate with local audiences and address specific market needs
• Measure and report the effectiveness of campaigns, continuously improving strategies for greater impact
• Lead the localization of global brand initiatives, adapting messaging and positioning to fit the local cultural, social, and market context
• Ensure consistent brand representation across all marketing channels while maintaining a strong alignment with global brand guidelines
• Collaborate closely with the global marketing team to drive cohesive messaging
• Identify and establish new local companies, organizations and brand partnerships (discounts, perks, and collaborations) that not only drive an acquisition uplift but also enhance Ecosia's attractiveness and retention
• Develop co-marketing initiatives with partners that increase Ecosia’s visibility and appeal in the local market
• Continuously evaluate the success of local partnership initiatives, adjusting as necessary to meet growth objectives
• Serve as the public face of Ecosia in your local market, representing the brand in media engagements, interviews, events, social media and public forums
• Build and maintain relationships with key media outlets, journalists, and influencers to drive positive coverage and raise Ecosia’s profile
• Work with the global brand and communications team to incorporate social presence in local countries, press inquiries, craft press releases, and deliver compelling narratives about Ecosia’s mission and impact

Benefits

• Flexible working hours
• 30 vacation days/year on a five-day week
• Designated Focus Times
• Remote work options
• Relocation support
• Visa/work permit assistance
• Subsidized public transport cards
• Bike inspection services
• Monthly learning days
• Hack days
• Online and physical libraries
• A 2000€ development allowance per year
• Continuous feedback