Country Marketing Manager

Summary

Join Duolingo's growing team as a Marketing expert to make the world's most popular language-learning app a success in Poland. You will be responsible for developing and implementing a comprehensive marketing strategy, leveraging social media, influencer marketing, PR, and advertising to increase brand awareness and user acquisition. Working closely with global teams, you will create engaging campaigns tailored to the Polish market. This role requires a creative leader with proven experience in driving growth and building a strong brand presence. You will hire and manage agencies, analyze results, and adapt the marketing plan accordingly. The ideal candidate is a self-motivated, team-oriented communicator with deep consumer understanding and a passion for Duolingo's mission.

Requirements

• Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
• Culturally clued up and immersed in trends in particular with Social Media. You understand what Polish consumers care about now and craft ideas that will capture attention
• Track record of achieving great results with ideas rather than large budgets
• Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
• 5+ years of consumer marketing experience with a strong focus on social media and growth marketing
• Experience working as part of a remote team, building strong HQ relationships, and influencing effectively for local market needs
• Proficient in Polish with excellent English speaking and writing skills

Responsibilities

• Leverage market insights to develop a marketing strategy to grow Duolingo's awareness, brand love and expand the number of users in Poland
• Hire and lead agencies or contractors required to deliver the marketing plan
• Implement the plan with a focus on social media, partnerships, brand, acquisition campaigns, and PR
• Act as a local spokesperson sourcing and managing speaking opportunities in Poland for yourself and relevant executives
• Analyze the results of the local marketing efforts and adjust the plan
• Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

Preferred Qualifications

• Passion for our mission to make high-quality language learning accessible to everyone
• Experience with mobile apps and subscription services
• Experience successfully scaling international brands in Poland
• Proficient in a 3rd language