BetterHelp is hiring a
Country Marketing Manager

Summary

The job description is for a Country Marketing Manager (Netherlands) at BetterHelp, a mission-driven online therapy service. The role involves developing and executing go-to-market strategies, managing above-the-line channels to build awareness, reviewing translations of client acquisition creatives, identifying local marketing partners, compiling market insights, and more. The job is a remote contract position with travel requirements.

Requirements

5+ years consumer marketing experience

Responsibilities

• Develop and execute go-to-market and launch strategies
• Manage above the line channels to build awareness and favorability
• Review translations of client acquisition creatives across all channels including Paid Search, Facebook, TikTok, TV, Podcast, and Radio
• Review translations of client and therapist user experience, emails, and other user-facing communications
• Identify and onboard local marketing partners to acquire customers and build trust
• Compile market and consumer insights to better inform product positioning

Preferred Qualifications

Familiarity with subscription businesses a plus

Benefits

Free BetterHelp accounts for all team members