iHerb is hiring a
International Marketing Manager

Summary

The job is for a Marketing Manager to grow the business in Latin America by developing marketing strategies, managing partnerships, and providing market-specific knowledge. The position requires 8+ years of digital marketing experience, fluency in Portuguese (and Spanish as a plus), and a Bachelor's Degree in Marketing or related field.

Requirements

• Strong understanding of the e-commerce industry and competitive landscape in the Latin America region, with deep market knowledge of at least one country in Latin America
• Strong understanding of Latin American online shopping trends and behavior
• Native fluency (verbal and written) in Portuguese is a requirement, Spanish a plus; language test required
• Strong partner engagement skills with the ability to develop relationships, and magnify existing partner channels
• Deep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRM

Responsibilities

• Develop a deep understanding of what resonates with customers in Latin America and design appropriate communication journeys to drive brand awareness in Latin America
• Enhance existing marketing strategy and test different channels to design optimal media mix
• Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
• Work with external agencies to manage local marketing initiatives
• Lead partnership development activities to drive customer and sales growth in Latin America

Benefits

• Employees (and their families) that meet eligibility criteria are eligible to participate in our medical, dental, vision, and basic life insurance programs
• Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies
• Eligible employees may receive Restrict Stock Units and annual bonuses
• Employees will enjoy paid holidays throughout the calendar year