International Marketing Manager

Summary

Join us as a Marketing Manager to help grow our business in Latin America, providing market specific knowledge and e-commerce industry expertise to drive customer acquisition growth, increase brand awareness and improve customer engagement.

Requirements

• Strong understanding of the e-commerce industry and competitive landscape in the Latin America region, with deep market knowledge of at least one country in Latin America
• Strong understanding of Latin American online shopping trends and behavior
• Native fluency (verbal and written) in Portuguese is a requirement, Spanish a plus; language test required
• Strong partner engagement skills with the ability to develop relationships, and magnify existing partner channels
• Deep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRM
• Comfortable with analyzing data and crafting a narrative based on data
• Ability to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolution
• Marketing agency management experience required
• Experience in working with international companies and global brands required
• Strong leadership behavior, sound judgment, great decision making capabilities, problem solving skills

Responsibilities

• Develop a deep understanding of what resonates with customers in Latin America and design appropriate communication journeys to drive brand awareness in Latin America
• Enhance existing marketing strategy and test different channels to design optimal media mix
• Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
• Work with external agencies to manage local marketing initiatives
• Lead partnership development activities to drive customer and sales growth in Latin America; marketing partnerships across payment, financial services, affiliates, influencers and other platforms
• Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology
• Management of partner relationships on a day-to-day basis
• Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationships

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours