Creative Copywriter & Associate Creative Strategist

Abnormal Security
Summary
Join our innovative B2B brand and become our Creative Copywriter & Associate Creative Strategist. This hybrid role requires crafting compelling copy and developing strategic ideas across various platforms, from campaigns to investor materials. You will be a key creative partner, shaping our brand voice and driving strategic insights. The ideal candidate possesses 6-10 years of experience in copywriting or creative strategy, a strategic mindset, and exceptional writing skills across diverse audiences. You'll be fluent in cybersecurity concepts and comfortable working in a fast-paced environment. We offer a competitive salary, pre-IPO equity, flexible work setup, full health benefits, and the chance to build a distinctive brand voice in tech.
Requirements
- Be a killer writer—but more than that, a thinker. You can write sharp headlines and strategic narratives with equal confidence
- Have 6–10 years of experience in copywriting, brand storytelling, or creative strategy. Agency, in-house, or hybrid backgrounds all welcome
- Be strategically curious. You care about why a message works, not just how it sounds
- Be multilingual in tone. You can go bold, technical, emotional, or concise depending on audience and context
- Be confident writing for multiple audiences: technical practitioners, business buyers, partners, and analysts
- Be familiar with key cybersecurity concepts: threat intelligence, SOC workflows, risk frameworks, cloud security, encryption, etc
- Be fluent in the nuance between credibility and creativity—you know how to walk the line
- Be comfortable crafting narratives that move from TOFU awareness to IPO storytelling
- Be obsessed with differentiation. You live to zig where others zag
- Be comfortable with ambiguity and velocity. You can move fast without losing your edge
- Want to help build a brand that changes the perception of an entire category
Responsibilities
- Own copy and concepting across brand campaigns, launch moments, ads, social, video, web, experiential, and investor materials
- Support creative strategy: Work with strategists, marketers, and creative leadership to develop ideas and frameworks that tie brand to business
- Help evolve and protect our brand voice, making sure it shows up consistently across markets and mediums—and never sounds like “just another B2B company.”
- Translate abstract ideas into powerful creative that turns heads, wins hearts, and moves metrics
- Pitch big ideas and collaborate across design, product marketing, growth, and executive teams to bring them to life
- Write for awareness, conversion, perception, and valuation. You’ll touch everything from paid campaigns to pre-IPO storytelling
- Stay plugged into culture, tech, media, and design—bringing fresh thinking to a brand that’s allergic to stale
Preferred Qualifications
- Have written or concepted for brand campaigns, launch moments, or IPO-stage comms
- Have a portfolio with work that makes people say “Wait…that’s B2B?”
- Understand how top-of-funnel marketing and copywriting work together to build awareness and demand
- Know how to write for multiple vehicles and channels: short-form, long-form, paid, earned, owned, and whispered in the ear of investors
- Have experience positioning cybersecurity products within broader market narratives
- Know what makes a CISO raise an eyebrow—and what makes them buy
- Have worked alongside or within investor relations, thought leadership, or category creation efforts
Benefits
- Competitive salary + pre-IPO equity
- Flexible work setup (remote, hybrid, or in our design-forward HQ)
- Full health, vision, and dental
- A brand team built for ambition, not approval loops
- The opportunity to shape one of the most distinctive voices in tech