Creative Director

Summary

Join Moniepoint, Africa's fastest-growing fintech, as their visionary Creative Director! Lead and inspire a multidisciplinary team, developing and executing creative strategies across various platforms. Ensure brand consistency and storytelling excellence while mentoring your team to achieve creative excellence. You will collaborate with other teams to ensure creative alignment across all touchpoints. This role requires extensive experience in creative leadership, a strong portfolio, and expertise in various design and marketing tools. Moniepoint offers a supportive culture, learning opportunities, and a competitive compensation package including health insurance, pension, annual bonus, and other benefits.

Requirements

• 10+ years of experience in creative leadership roles (agency or in-house), with a proven track record of leading high-performing creative teams
• Exceptional portfolio showcasing brand campaigns, digital storytelling, and multi-channel creative execution
• Strong expertise in graphic design, art direction, copywriting, creative and digital strategy, and content production
• Experience in concept development, execution and integrated marketing campaigns
• Expertise in Adobe Creative Suite, Figma, motion graphics tools, and digital content creation platforms
• Strong understanding of storytelling, and brand positioning
• Familiarity with performance marketing and CRM (newsletter) creative

Responsibilities

• Define and execute a bold, creative vision that aligns with business objectives and brand strategy
• Develop big ideas, storytelling frameworks, and engaging narratives that elevate our brand’s presence across digital, print, video, and experiential platforms
• Champion design thinking and innovative creative strategies that push the boundaries of traditional marketing and branding
• Oversee the creation of high-impact campaigns, ensuring top-tier design, copy, and brand storytelling
• Develop creative strategies tailored to both B2B & B2C audiences, ensuring messages resonate across diverse customer segments
• Review and refine creative assets to maintain brand consistency, tone, and quality across all consumer touchpoints
• Ensure that creative concepts are data-driven, consumer-centric, and aligned with performance marketing insights
• Set and measure clear KPIs for creative initiatives, ensuring clear business alignment and continuous optimization when needed
• Lead, mentor, and inspire a high-performing creative team, fostering an environment of innovation, collaboration, and continuous learning
• Develop the team to become top creative talents, building a culture of excellence, experimentation, and innovation
• Ability to recognize and hire top talents, enforce efficient workflows, manage and prioritize creative briefs and requests, set performance goals and execute performance reviews and feedback
• Work closely with the Product team, Communications team, Performance Marketing team and Sales team to ensure creative alignment across all touch points
• Ensure consistency across all creative outputs
• Drive brand storytelling that is culturally relevant, emotionally engaging, and visually compelling
• Stay ahead of emerging design trends, new technologies, and creative best practices to keep our brand at the cutting edge
• Leverage data, insights, A/B testing, consumer insights and creative analytics to refine and optimize creative messaging for maximum impact
• Experiment with AI, automation, personalization, and interactive content to push creative boundaries

Preferred Qualifications

• Creative visionary with a strategic mindset – able to think big while also executing with precision
• Strong leadership and mentorship – inspiring and empowering teams to do their best work
• Agile, adaptable, and innovative – thrives in fast-paced environments and embraces innovation and emerging creative experiences

Benefits

• Attractive salary
• Pension
• Health insurance
• Annual bonus
• Other benefits