Creative Lead

Summary

Join us in our mission to unleash and uplevel the world's know-how! We're looking for a performance marketer focused on paid social who can help us take our paid social ad performance to the next level. As a key member of our team, you'll design, create, and test high-converting paid social ad creatives that capture attention, drive engagement, and convert viewers into Scribe users.

Responsibilities

• Design, create, and test high-converting paid social ad creatives on Meta, YouTube, Instagram, Twitter, and Reddit
• Lead and manage the entire creative process for paid social ads, from initial concept development and production to testing and evaluation
• Analyze performance metrics such as CPM and CPA to continuously optimize paid social ad campaigns and ensure they meet or exceed targets
• Design and conduct A/B testing to validate hypotheses and refine paid social ad creative based on data-driven results
• Stay up-to-date with industry trends, tools, and best practices in paid social ad creative and paid social, applying the latest insights to Scribe's campaigns
• Experiment with new ad formats, platforms, and creative approaches to push the boundaries of what's possible in paid social advertising
• Challenge conventional best practices, bringing bold and innovative ideas to the table and backing them up with data-driven strategies