Creative Campaigns Lead

Summary

Join OKX, a leading crypto exchange, as a Social Media and Brand Marketing expert to lead global campaigns. Collaborate with the US brand and social team to develop and execute creative social media strategies across platforms like X, TikTok, and Instagram. You will define campaign strategies, create engaging content, brainstorm innovative ideas, and track campaign performance. The ideal candidate possesses 8+ years of experience in brand marketing and social media, strong creative thinking and copywriting skills, and a deep understanding of internet culture and crypto. This role requires proven project management abilities and familiarity with social media management tools. The position offers a competitive compensation package, L&D programs, team-building activities, and more.

Requirements

• 8+ years of experience in brand marketing, social media, content production or community growth
• Strong creative thinker with excellent copywriting skills and an eye for high-performing content
• Proven project management ability to handle multiple initiatives efficiently
• Deep understanding of internet culture, memes, and how to adapt trends for brand use
• Experience with social scheduling and management tools like Sprout, Hootsuite, or native platform tools
• Comfortable working in a fast-paced environment with shifting priorities

Responsibilities

• Define and develop campaign and program strategies tailored for crypto-first creative initiatives
• Write and edit engaging, impactful copy and video scripts for multiple platforms (X, TikTok, Instagram, etc.)
• Brainstorm, pitch, and develop innovative social-first campaign ideas aligned with brand and product goals
• Create inspiring visual and design briefs to guide creative execution
• Stay current with crypto news, creator trends, and platform updates; bring insights into the team
• Support larger brand campaigns with timely social content, creative input, and storytelling
• Collaborate cross-functionally with design, product, and community teams to ensure consistent messaging
• Track campaign performance, share insights, and derive learnings to enhance future initiatives

Preferred Qualifications

• Familiarity with crypto, trading, or Web3 is a plus (or a strong desire to learn)
• Bonus: Skills in video editing, Figma, Canva, or short-form content production

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events