Senior Copywriter

Summary

Join Felix, a leading digital healthcare company, as a Senior Copywriter and play a pivotal role in shaping our brand identity. You will be responsible for establishing Felix’s brand voice, developing creative marketing campaigns, and crafting compelling copy across various platforms. Collaborate with cross-functional teams, including Brand Marketing, Design, Lifecycle, and User Acquisition, to ensure consistent brand messaging throughout the patient journey. This role demands a deep understanding of writing, marketing, and creativity, with a proven track record of success in developing impactful campaigns. You will work closely with compliance teams to ensure all materials meet regulatory requirements. The ideal candidate will be a highly creative and detail-oriented individual with a passion for healthcare and a patient-centric approach.

Requirements

• Has 7+ years of writing experience, including 3+ years of agency experience
• Has experience connecting big creative ideas for mass-reach, TV-led ad campaigns
• Has experience in highly regulated industries (ideally healthcare)
• Holds strong opinions about what separates good from great writing
• Has an extremely high bar of quality
• Has the ability to switch between long form-narrative, short-form punchy marketing copy
• Obsesses over details and has genuine passion for writing and creativity
• Is an excellent communicator with creatives and non-creatives alike, and is comfortable and eager to give and receive feedback
• Approaches creative problem-solving with a patient-centric mindset
• Maintains strict adherence to industry regulations and legal requirements, particularly for all patient-facing materials
• Thrives in a fast-paced environment working with a small team
• Is kind and empathetic, and genuinely excited about the possibilities in the healthcare space
• Has a portfolio that demonstrates relevant writing experience

Responsibilities

• Establish tone of voice, consistent terminology, and POV language for the brand spanning multiple patient touchpoints
• Concept big creative ideas for national reach, omni-channel marketing campaigns
• Write scripts for both brand & functional level TVCs to serve as the backbone for mass-reach campaigns, digital performance marketing, as well as UGC and influencer marketing
• Develop messaging for static and video digital ad creative for always-on digital growth marketing
• Collaborate with subject matter experts to create thought leadership pieces, educational content, and articles addressing patient needs or industry trends
• Conceptualize and write copy for lifecycle brand marketing campaigns, including onboarding, retention, upselling, and win-back emails, to enhance customer engagement and satisfaction
• Work closely with CRO and design to write copy for the Felix website, using best practices for UX combined with marketing flair to improve conversion usability
• Incorporate SEO best practices into website copy, blog articles, and metadata to improve search rankings and visibility
• Adapt long-form content into bite-sized, engaging pieces for social media (Instagram, TikTok, Twitter, LinkedIn, and Facebook) keeping in mind platform-specific best practices
• Work closely with compliance teams to balance creativity with accuracy and compliance
• Contribute to a broader culture of creativity on the marketing team by participating in creative brainstorms and group critiques

Benefits

• Full medical, dental and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high performing team
• Large impact at an early stage technology company
• Professional development opportunities, working closely with founders and the senior leadership team