Creative Strategy Manager

Summary

Join Xero and supercharge your business by automating routine tasks, surfacing actionable insights, and connecting businesses with the right data, advisors, and apps. As a Creative Strategy Manager, you will analyze data, identify trends, and create personalized and engaging ad content. You will drive the global creative optimization agenda for the Performance Marketing team by combining landing page and creative optimization into a unified strategy. You will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match users' intent and drive conversions. This role requires strong analytical skills, experience in digital marketing, and expertise in ad creative across various platforms. Xero offers generous paid leave, paid leave for wellbeing, health insurance, life insurance, income protection, wellbeing and sports programs, employee resource groups, paid parental leave, an Employee Share Plan, flexible working, and career development.

Requirements

• 3+ years experience working in/across the Digital Marketing space
• Experience working in a digital and/or creative agency
• Strong knowledge of ad platforms such as Meta, LinkedIn, GDN, YouTube, TikTok
• Deep expertise in ad creative of all formats
• Strong analytical skills with the ability to translate data to insights
• Excellent verbal and written communication skills

Responsibilities

• Develop and execute a comprehensive creative optimisation strategy to increase conversions, revenue, and user engagement across Social, Display, TikTok and other channels
• Work in partnership with our Creative Hub (our internal agency) to develop a scalable process to continuously produce and test high-performing creatives at scale
• Analyse and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
• Work closely with Product Marketing and Regional Marketing teams to align creative optimisation efforts with regional and GTM campaigns
• Stay up-to-date with industry trends and emerging ad creative best practices

Benefits

• Offering very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Health insurance
• Life insurance
• Income protection
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices
• Flexible working
• Career development