Creative Writer

Summary

Join GFiber's Brand team as a Creative Writer and craft compelling content across various platforms, from campaigns to digital experiences. Collaborate with cross-functional teams to ensure brand consistency and market differentiation. Develop and adapt brand messaging for diverse platforms, leveraging data and insights to measure campaign effectiveness. Stay current with industry trends and explore innovative content strategies. This role offers opportunities for growth and potential mentorship of junior writers.

Requirements

• Bachelor's degree, or equivalent practical writing experience
• 3 years of experience writing for marketing, advertising, consumer product, technology environment
• 3 years of experience using digital applications (such as Microsoft Word, Google Docs or other) to develop written content
• Experience with writing for web pages and/or digital applications

Responsibilities

• Create and deliver high-impact content across a variety of formats (e.g., campaigns, retail, digital, web, OOH, experiential) while maintaining a consistent brand tone, voice, and messaging across all customer touchpoints
• Collaborate with cross-functional teams (marketing, communications, product, digital, design, creative) to ensure content aligns with brand strategy, adapts to specific market needs, and supports creative campaigns across multiple platforms
• Develop and adapt brand messaging to differentiate GFiber in the market, ensuring creative content is tailored for various platforms, from short-form copy like headlines and billboards to long-form scripts for videos and other media
• Stay current with industry trends and emerging content formats, exploring new ways to engage audiences and lead the adoption of innovative content strategies that keep GFiber ahead of market trends
• Leverage data, insights, and performance metrics to inform content strategy, measure campaign effectiveness, and suggest improvements for future initiatives, ensuring creative work drives business goals

Preferred Qualifications

• Experience with consumer technology, experience-focused and/or lifestyle brands in the digital space
• Ability to work in a dynamic environment and work collaboratively and iteratively with peers, cross-functional stakeholders, and executive leaders
• Fluency in Spanish language, written and spoken
• Experience writing conversational, engaging, and relatable copy for B2C technology brands
• Portfolio of original work, along with proven experience writing with impact about technology or consumer experience in a way that cuts through the marketing clutter

Benefits

• Bonus
• Cash award
• Benefits