Senior Content Marketing Manager

Summary

Join Flip, a company revolutionizing the way frontline workers access company information, as a Senior Content Marketing Manager for the German market. You will define and execute Flip’s content marketing strategy for Germany, creating original content tailored to German audiences. Responsibilities include planning, creating, and publishing high-value content, interviewing customers, managing content localization, collaborating with sales and product teams, optimizing content for German SEO, and exploring AI tools. The ideal candidate possesses native-level German fluency, proven B2B content creation experience, excellent writing and storytelling skills, and a strategic mindset. This remote-first role is open to candidates based anywhere in Germany, with flexibility for location.

Requirements

• Native-level German fluency (written and spoken) and strong business English fluency
• Proven track record of creating impactful B2B content that resonates with German audiences
• Excellent writing, editing, and storytelling skills in German - clear, compelling, and culturally tuned-in
• Experience producing and elevating customer stories and case studies
• Strategic thinker who can translate business goals into actionable content plans and projects
• Strong understanding of German SEO and how content drives organic growth
• Comfortable managing freelancers or external contributors when needed
• Ability to work closely with sales and customer teams to align content with real customer needs and journeys
• Curiosity and openness to experiment with AI and new technologies in content workflows

Responsibilities

• Define and execute Flip’s content marketing strategy for Germany, in collaboration with the global marketing team
• Lead content projects that build brand awareness, generate and convert demand, and support sales enablement across the German market
• Plan, create, and publish high-value, original content tailored to German audiences - including customer stories, blogs, landing pages, sales collateral, product marketing copy, and more
• Interview customers and internal stakeholders to surface powerful stories and insights that demonstrate Flip’s value
• Manage the localization of global content where relevant, ensuring messaging resonates culturally and linguistically
• Collaborate closely with sales, product, and customer success teams to understand customer pain points, needs, and personas - and translate those into effective content
• Optimize content for German SEO while maintaining Flip’s distinctive voice and clarity
• Explore AI tools and emerging technologies to enhance content creation speed, quality, and relevance
• Manage freelance writers, translators, or content creators as needed

Preferred Qualifications

Experience in B2B SaaS, HR tech, or communications technology is a big plus

Benefits

• Home Office Friendly: Decide for yourself where you want to work every day
• Modern city offices in Stuttgart and Berlin or 100% remote: Both are possible with us, we at Flip have a hybrid work model
• Work-Life-Balance: We don't want you to grow roots to your desk chair. That's why we cover the costs of your E-Gym-Wellpass membership and offer job bike leasing
• Celebrating success: Expect highly motivated and committed people in a relaxed working atmosphere
• Be part of something bigger : You actively shape Flip in your role. Along the way, you are an enabler of the rapid growth process of a young tech company and grow towards your goals, fun is guaranteed
• Happy to be a Flipster: Stay tuned for regular team events and culture days that bring us together as Flipsters
• Working abroad: At Flip you can also work abroad in the European Union. Let's talk about remote work in the interview