HoYoverse is hiring a
Creator Partnerships Manager

Summary

The job is for a Creator/Content Manager at HoYoCreators, a sub-brand of HoYoverse. The role involves managing gaming content creators, developing strategies, collaborating with internal teams, and more. The ideal candidate should have 3+ years of experience in creator/content-focused companies or gaming.

Requirements

• 3+ years in creator/content-focused companies or gaming
• Familiar with HoYoverse's IPs (Adventure Rank of 40 and above in Genshin Impact are strongly preferred)
• Good understanding of the North American gaming content landscape
• Experience in gaming talent management in North America
• Proactive ownership to cover the whole partner and creator acquisition funnel: identify, pitch, acquisition, retention, and incentive
• Possesses strong collaboration skills and is able to work in a dynamic and multi-language environment. Experience with cross-timezone communication as this role requires close XFN collaboration with various HoYoverse teams globally
• Outstanding skills in communication, and problem-solving, enjoy communication with creators and player community, and deliver daily support with a strong player-driven mindset
• Project management and campaign reporting skills

Responsibilities

• Manage a portfolio of gaming content creators to enhance content quantity, quality, and diversity for HoYoverse games
• Implement a creator strategy covering recruitment, onboarding, incentives, and retention
• Develop comprehensive gaming content and creator programs that leverage creators' strengths and align with the overall business objectives
• Collaborate with internal teams to execute initiatives, programs, and events
• Work with cross-functional teams for effective campaign integration, advise on budgets, and represent the company in negotiations with creators and their agencies or managers
• Monitor and report on creator campaigns, analyze metrics and provide insights for future activations
• Implement and refine guidelines to ensure brand loyalty and safety within the creator community
• Assisting in building and maintaining a database of content creators for HoYoverse
• Stay updated on the gaming landscape, drive initiatives to support creators, and provide diverse local content for players

Preferred Qualifications

• Strong network among anime fans, gamers, and gaming content creators
• Proficiency in at least one social media platform: YouTube, TikTok, Twitch, X, or Reddit
• Business fluency in Mandarin or Spanish
• Experience in content creation
• Willingness to travel, both domestically and internationally, as required

Benefits

• The base pay range for this position is $70,000 to $120,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate
• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours