Senior Creator Partnership Manager

Summary

The job is for a Creator Recruitment and Management position at HoYoverse's sub-brand HoYoCreators. The role involves managing Spanish-speaking creators, developing content programs, collaborating with internal teams, ensuring compliance, maintaining a database of Spanish-speaking content creators, and driving strategic initiatives.

Requirements

• Native Spanish speaker and fluent in English
• Passionate hardcore gamer and a fan of HoYoverse's games (must-have)
• Minimum 6+ years of experience in the gaming industry
• Deep understanding of the gaming content landscape and local content partner network
• Experience in gaming talent management in North America, EU, and LATAM. Proactive ownership of the entire partner and creator acquisition process: identification, pitching, acquisition, retention, and incentives
• Strong collaboration skills. Experience with cross-time zone communication and stakeholder management as this role requires close XFN collaboration with various HoYoverse teams globally
• Excellent communication and problem-solving abilities with a player-focused mindset
• Proficiency in using both critical thinking and data for content and creator strategies
• Strong project management, budgeting, and reporting skills
• Familiarity with business development and content development

Responsibilities

• Recruit and manage a portfolio of Spanish-speaking creators in Spanish-speaking markets to enhance user-generated content quantity, quality, and diversity across HoYoverse games
• Maintain ongoing relationships with creators and serve as the point of contact for all business-related queries, responding promptly and effectively
• Develop and deliver educational materials to support creators' growth and engagement
• Develop comprehensive gaming content programs that leverage creators' strengths and align with overall business objectives
• Collaborate with internal teams to design and execute initiatives, programs, and events, including testing new localized opportunities to increase engagement for all creator-related activities and gaming content growth
• Work with cross-functional teams for effective campaign integration and budget planning, and representing the company in negotiations with creators and their agencies or managers
• Manage contracts and track deliverables to ensure the successful execution of campaigns
• Monitor and report on creator campaigns, analyze metrics and provide insights for future activations
• Manage creators' day-to-day tasks such as campaign activations, relationship maintenance, and prompt problem-solving
• Implement community and content guidelines to ensure compliance and mitigate risks within the creator community
• Assist in building and maintaining a database of Spanish-speaking content creators for HoYoverse, including project details and historical rates for internal reference
• Stay updated on the gaming landscape, support partner management, and drive strategic initiatives to ensure creators' success and diverse local content for the player community

Preferred Qualifications

• Strong network in anime and gaming communities
• Proficiency in multiple social media platforms (YouTube, TikTok, Twitch, X, Reddit)
• Business fluency in Mandarin
• Content creation experience
• Willingness to travel as needed, both domestically and internationally

Benefits

• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours